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How to navigate the Data Reform Bill

How to navigate the Data Reform Bill

At last there’s more detail from the UK Government on plans to reform UK data protection law post-Brexit. Here’s what you need to know, and what you can do.

MEET THE EXPERTS

CASE STUDIES

UNDERCOVER REPORT

Metaverse South Korea

A second Seoul: why South Korea is taking a whole city into the metaverse

From Samsung to Hyundai, brands and ad agencies alike are jostling to be part of the world’s first ‘real-life’ virtual city. The seeds are being planted for digital twins, live VR experiences and virtual tourism opening up a whole new metaverse ecosystem. Are marketers ready?

UNDERCOVER

PMW 30 Under 30 Winners

TECH TRACKER

tech tracker gaming measurement partnership

Adverty and Oracle Moat team up to enhance measurement within in-game ads

The partnership means Adverty’s in-game viewability tech is embedded in Oracle Moat Analytics so advertisers can measure impressions, invalid traffic and viewability.

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