‘Feel Cinematic’: ODEON hopes to rekindle Europe’s love of cinema

Levelling the playing field for TV and streaming: the UK’s draft Media Bill explained

Connected Commerce

Why product information is the key to better customer experience

Ford unveils virtual launch of electric car for consumers to test drive without leaving their home

Wozniak, Musk and 1,000 tech leaders urge global pause on ‘dangerous’ AI development race

UK Government launches regulatory white paper aimed at promoting AI growth without putting the public at risk

How to make the most of next-generation SSPs

Zero-click Search

Tick tock for TikTok? 488% increase in searches for ‘is TikTok banned’

The six types of gamers (and how to sell to them)

The ABC of brand advocacy: A is for Acquisition

Forget app installs: how your agency or brand can use app-to-web to acquire high-value customers.

The power of experience: proving effectiveness with measurement

Four ways to solve complexity in digital ad campaigns

“Creators are completely essential to brand marketing strategies” but, there’s a measurement gap

dentsu: the Dragon's Den of marketing – Attention Seekers, S2E13

Meta layoffs, scrapping NFTs and starting a new Twitter – News Short, episode 6

ChatGPT is so overrated: views from Unlocked – Attention Seekers, S2E12

Nivea: old school marketing is back – Attention Seekers, S2E11

Shelter: marketing for systemic change – Attention Seekers podcast S2E10

Behind the Super Bowl's best ads of 2023 – News Short

Cookie deprivation leads to an 8% year-on-year increase in contextual targeting spend

The data privacy paradox: how brands can use data to navigate contradicting consumer expectations

Almost half of UK Muslims have altered their Ramadan spending habits due to the cost of living crisis

Digital publishing revenue ended 2022 3% up on 2021

Half of brands eyeing a shift from paid advertising to earned content creation as budgets tighten

The state of martech: three-quarters of marketers looking for simplification in 2023

The universal potential of context and creative

How to drive the highest audience attention with CTV ads

6 steps to get the most out of Google Performance Max

Why brand lift should become your latest performance metric

How to transition to cookieless through trust-based transactions

How to improve your online influence using psychology

The 5 most important things you need to do to future proof your performance marketing

5 reasons Google Shopping doesn’t work for some retailers

The innovation roadmap for performance marketing: Sarah Salter, Wavemaker

The Surreal deal: how a plucky new cereal brand is eating its rivals for breakfast

Taking marketing measurement to the next level: Nick Reid, DoubleVerify

What do you meme? Monetising the creator economy

Frameworks of success for brands in the metaverse explained

Going in-house: Dale Fisher from Superbet on evolving brand and agency relationships

Ad Server

GDPR

Piggybacking

Cost Per Mille (CPM)

Cost Per Action (CPA)

Ad Podding

Lifetime Value (LTV or CLV)

Conversion Rate (CVR)

Attribution

Cost Per Click (CPC)

Snap unveils industry-first AR solution for businesses’ owned channels

TikTok Women’s Six Nations puts creators centre stage

Lyle’s hopes to re-energise demand for its golden syrup with new brand-first creative platform and multichannel campaign

Eco-friendly search engine Ecosia is turning its users’ searches into trees

Olivia Wilde’s directing debut with Amazon headlines Prime’s push to make people’s lives easier

Rebel Internet takes on ‘big broadband’ with the help of Spotify and social media

How to get next generation loyalty with value-based interactions

How brands can utilise SEO to withstand 2023

How to choose the right data clean room

How to disrupt your marketing with an app

How to accelerate your conversions by future-proofing your measurement

How to unlock the European market with partnership marketing

How Forever Unique and ROI Hunter tripled conversions in just one month with Google Shopping

How one agency created a digital learning academy to make performance marketing an access-to-all career path

How New Look and MediaVision developed new tech to grow sales and supercharge SEO

How UST went from ‘best-kept secret’ to tripling engagement benchmarks

How Corona boosted YouTube view-through rates by 141%

How M&S smashed ‘Golden Quarter’ engagement targets with Future Publishing

The great escape: the resilience of the travel industry

Wanderlust or bust: consumer travel trends in a year of turbulence

Taking the plunge: how purchase behaviour is changing in the travel sector

Bargain hunters: consumer travel search trends for 2023

Channel hopping: which travel ad formats are getting the most attention?

When in Rome: 10 travel brands leading the way (and tourist traps to avoid)

A double win: LATAM Airlines reduces cost per user and carbon emissions with adtech

High flyers: top 17 travel video ads ranked by effectiveness

The road ahead: the future of travel marketing

Grand Prix winner: Essence for The International Olympics Committee

Breakthrough Growth and Innovation Award winner: Performics @ Starcom for Domino’s

Ethical/Sustainable Initiative winner: Sharethrough and Scope3

Performance Pioneer winner: Matthew Canner, Business Director, Starcom

Purpose winner: Tug for WWF

Mobile and App Marketing winner: Incubeta for M&S

Paid Search winner: Spark Foundry for Asda

Retail winner: Performics @ Starcom for Primark

Direct to Consumer winner: Precise TV for Decathlon

Lead Generation winner: Go Inspire Group for Talk Talk

Ad Tech Innovation winner: Specsavers with MG OMD

Partner and Affiliate Marketing winner: MediaCom and Awin for Boots UK

Data and Insights winner: Making Science UK for MrQ

SEO winner: Performics @ Starcom for Domino’s

Paid Social winner: Essence for The International Olympics Committee

Team of the Year winner: Essence

B2B winner: Performics @ Starcom for P&O Freight

E-commerce and Social Commerce winner: Rakuten Advertising and Student Beans for Weekday

Growth Marketing winner: Go Inspire Group for Lakeland

Influencer Marketing winner: Essence, Digitas and Saatchi & Saatchi for EE

Email Marketing winner: Flourish Direct Marketing for Samsung Gulf

Marketing Innovation winner: Essence for the International Olympic Games Committee

Integrated winner: SHC Digital for University College Birmingham

Performance Marketing Agency of the Year winner: Essence

Numbers man Nick Reid on Musk, cheese and Italian B&Bs

Wannabe lawyer to laughing at LinkedIn's liars

One for the purists from Planning-inc's Stuart Russell

Move over Musk… it’s lucky man Dale Fisher at Superbet

Apple opt-outs, SEO jokes and jiggling money: Farhad Divecha, MD at AccuraCast

The genius behind the chaos: John Thornton, Innocent Drinks