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For today’s challenger cohort to maintain significant growth, it will surely need to take proper market share from the major networks and large consulting groups that still dominate the multi-million-dollar accounts. But how?
Could we see some of today’s challengers coming together to form something that could in time equal the scale of a Stagwell?
MATT LACEY, PARTNER, WAYPOINT PARTNERS
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How to integrate B2B influencer marketing into your strategy
Energy PR’s Sarah Evans on the ‘real world’ side of influencer marketing and how B2B organisations can harness the marketing power of their trusted industry experts.
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STATE OF SUSTAINABILITY IN DIGITAL ADVERTISING
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PMW GLOBAL AWARDS 2023 WINNERS
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