PMW GLOBAL AWARDS 2023 WINNERS
"Social media was always a level playing field where engagement was king, not the size of one's wallet. [Meta's new paid verification] model, whilst potentially reducing impersonation, threatens to undermine what has been until now the core essence of these platforms – democratic and free access."
How to deliver a single customer view
Gathering all your customer data and merging it into a single record may seem daunting, but Melissa’s Barley Laing offers the step-by-step toolkit to better understand your customers, better personalise and better obtain insight into product or service improvement needs.