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"That has been the issue that with a lot of the traditional agencies, they have been too focused on the traditional channels and letting TikTok be something where it's just yet another platform to redistribute the traditional channels' content."
TIMOTHY COLLINS, CEO, CREED MEDIA
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How independent agencies can break into the new business short list… and stay there
Pitch consultants have shielded brands from being inundated by lazy, cold pitches for the past 40 years - and new business people only have themselves to blame for this state of affairs. But there is still an opportunity for smaller agencies to stand out in a crowded space.
STATE OF SUSTAINABILITY IN DIGITAL ADVERTISING