
How to navigate the Data Reform Bill
At last there’s more detail from the UK Government on plans to reform UK data protection law post-Brexit. Here’s what you need to know, and what you can do.
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A second Seoul: why South Korea is taking a whole city into the metaverse
From Samsung to Hyundai, brands and ad agencies alike are jostling to be part of the world’s first ‘real-life’ virtual city. The seeds are being planted for digital twins, live VR experiences and virtual tourism opening up a whole new metaverse ecosystem. Are marketers ready?

Adverty and Oracle Moat team up to enhance measurement within in-game ads
The partnership means Adverty’s in-game viewability tech is embedded in Oracle Moat Analytics so advertisers can measure impressions, invalid traffic and viewability.
How to maximise your paid search strategy using Modern Search
