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With uncertainty around prices, supply chain and shopping habits, investing in a hybrid customer experience model that reaches different consumers in unique ways has never been more important. However, challenges to implementing this strategy are persistent across industries and businesses.
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A holistic solution provides granular transparency and third-party measurement for marketers on TikTok.
The digital performance agency perfects the tech to deliver to real-world commercial needs, working with New Look to achieve significant sales growth.
The watchdog releases its annual report and discloses how it is using tech to tackle misleading influencer advertising.
New report on social media trends finds that it’s a good time to be a social media professional and consumers are increasingly planning to use TikTok in 2022.
iPhone takes a swipe at data harvesters and champions the recent 'ATT' customer privacy clampdown, which has upended performance marketing budgets around the world.
7 ways to find the metrics you need to measure what’s important for your brand.
Fraudsters are getting more ambitious, but ad safety tools are keeping them at bay, as 'Video Completion Rates' drastically improve from 62% in 2019 to 71% in 2021.
Programmatic ad served up via open marketplace to NewsNow and MailOnline banned from appearing again.
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Pilot campaign uses conversational ad formats with personalisation to reduce bounce rates and engage parents and carers to support vulnerable children
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