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Combo! Mobile gaming giants assemble largest premium in-game ad network

Combo! Mobile gaming giants assemble largest premium in-game ad network

Angry Birds meet Talking Tom Cat to bring an audience of 1.3 billion monthly active players to brands via interactive ads, rewards and celebrity calls.

The eBay and Love Island partnership: what sustainable fashion brands should have done, but didn’t

The eBay and Love Island partnership: what sustainable fashion brands should have done, but didn’t

Without better control over SEO, many pre-loved brands - Vinted, Depop, Oxfam, Beyond Retro et al - risk losing a well-fought share of search.

A meat-free metaverse: Huera launches Minecraft mini-game campaign

A meat-free metaverse: Huera launches Minecraft mini-game campaign

With more than 3 million people playing Minecraft, Heura’s launch is designed to raise awareness about the benefits of plant-based eating

Roblox expands immersive ad tools for brands

Roblox expands immersive ad tools for brands

Popular multiplayer game connects users with interactive billboards, posters, and other ads inside games as it struggles to maintain growth post-pandemic.

Shopify beefs up cross-border commerce with translation tools

 Shopify beefs up cross-border commerce with translation tools

UK merchants are now selling to an average of 8 international markets on Shopify.

Aim high with your data analysis: don't let cut-backs hold you back

Aim high with your data analysis: don't let cut-backs hold you back

Worried about marketing cuts? A measured response and long-term investment can ensure brands continue to grow through turbulent times and beyond

Instagram Reels ‘getting 10 times less engagement than TikTok’- report

 Instagram Reels ‘getting 10 times less engagement than TikTok’- report

Meta is struggling to get its short-form video to take off, even though Reels accounts for a fifth of the time people spend on Instagram.

Managing hybrid marketing teams: 5 tips to get it right

Managing hybrid marketing teams: 5 tips to get it right

Recognising burnout, ensuring continued personal development and facilitating communication are three of the skills you'll need to master if you want your team to thrive

‘The internet is worse for the environment than airlines’

Ozone day

This Ozone Day, digital marketers need to understand the impact of advertising on the environment, and what they can do to help.

Another social app copycat: TikTok debuts BeReal clone

TikTok BeReal

TikTok copies BeReal’s main feature of posting authentic content in a limited time window. Will BeReal survive against the tech giant?

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