The hybrid customer experience: 3 key challenges for companies

The hybrid customer experience: 3 key challenges for companies

With uncertainty around prices, supply chain and shopping habits, investing in a hybrid customer experience model that reaches different consumers in unique ways has never been more important. However, challenges to implementing this strategy are persistent across industries and businesses.

IAS expands TikTok partnership boosting brand safety with measurable invalid traffic tools

tiktok ias

A holistic solution provides granular transparency and third-party measurement for marketers on TikTok.

MediaVision unlocks predictive SEO with new tech stack

MediaVision Predict SEO

The digital performance agency perfects the tech to deliver to real-world commercial needs, working with New Look to achieve significant sales growth.

ASA starts using AI to identify influencers who fail to disclose ads in posts

Influencer ads

The watchdog releases its annual report and discloses how it is using tech to tackle misleading influencer advertising.

Finding talent is the top challenge for 52% of social media marketers

Sprout

New report on social media trends finds that it’s a good time to be a social media professional and consumers are increasingly planning to use TikTok in 2022.

Apple's PR war on data sharing: cheeky auction ad hammers rivals

Apple's PR war on data sharing: cheeky auction ad hammers rivals

iPhone takes a swipe at data harvesters and champions the recent 'ATT' customer privacy clampdown, which has upended performance marketing budgets around the world.

How to embrace brand performance measurement

Brand measurement

7 ways to find the metrics you need to measure what’s important for your brand.

Global ad fraud schemes spike 70% as dollars move to CTV

Global ad fraud schemes spike 70% as dollars move to CTV

Fraudsters are getting more ambitious, but ad safety tools are keeping them at bay, as 'Video Completion Rates' drastically improve from 62% in 2019 to 71% in 2021.

Alibaba programmatic ad pulled for portraying young girl in sexual manner

Alibaba ad

Programmatic ad served up via open marketplace to NewsNow and MailOnline banned from appearing again.

Cavai and UK’s Home Office use conversation to boost awareness of child safety watch-outs

Home Office Child Safety

Pilot campaign uses conversational ad formats with personalisation to reduce bounce rates and engage parents and carers to support vulnerable children

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