About PMW

Performance Marketing World is the global media brand dedicated to performance marketers who want to be informed and inspired by successful brands, agencies and platforms. Since our launch in April 2021, we've covered industry trends, news and undercover insights. We keep you up to date with the cutting edge technology, best practice and latest data that’s shaping performance marketing around the world. 

PMW is a central meeting point to share ideas and winning strategies in a fast moving industry. Our audience includes senior executives through to new starters across brands, agencies and technology suppliers. 

There’s plenty to get involved with from events, awards, partner content, exclusive industry data reports, video interviews and our podcast series Attention Seekers


We are ambitiously launching a series of conferences, seminars and other networking opportunities to connect our global community and provide access to the latest market insight, analysis, and expertise.

With real-world case studies, engaging panel debates and unique interactive sessions, each PMW event is developed in collaboration with industry professionals, and designed to give performance marketers the tools they need to accelerate growth in a changing digital world. 



Robin Langford, Editor
Robin is a leading analyst in the digital marketing and media sectors and manages the daily editorial agenda at Performance Marketing World. Previously, he headed up the news and research at Digital Intelligence since 2009, and Netimperative since 2005 – the UK’s longest running daily news website and newsletter service for the digital marketing industry.

Sarah Dennis , associate editor
Sarah specialises in all things research and data storytelling. She has more than 20 years' experience of research and journalism in consumer and B2B publishing, including roles in the construction and public sectors and at Which? and MoneySuperMarket. Sarah’s a fan of all things travel, music and dance, including her love of the Eurovision Song Contest indulging her global leanings.

Lucy Shelley , junior reporter
Having graduated from university in 2021, Lucy joined the team and now reports the daily news in performance marketing and hosts the Podcast, Attention Seekers. Previously, she wrote for Lippy magazine, focusing on theatre and film from around the world. She has a wide range of experience acting and directing on stage and in short films, so has never strayed too far from ‘performance’ industries.

Johnny Aldred , copy editor
Johnny’s career has come full circle, beginning in the post room of ad agency WCRSM&M in the ’90s where he charmed the Creative Director to (misguidedly) concentrate on improving the efficiency of the mail. The world of magazines then beckoned (Campaign, Select, Woman’s Realm, 90MINUTES, Loaded), leading to customer publishing at Haymarket, Redwood and Cedar. The wheel turned fully when he put his shoulder to editing stories for PMW.


Celine Yaseen , account manager
Celine deals with all commercial sales for Performance Marketing World. Having recently returned from two and a half years working in the USA as Business Development Manager for three businesses simultaneously, she has extensive experience in all things sales, marketing, business development and management.


Luke Hill , portfolio manager
Luke is responsible for launching and growing PMW's portfolio of events with some of the biggest and most innovative names in performance marketing. He brings with him a diverse range of experience, having led event teams and produced content for the telecoms, financial services, energy, and media sectors. Outside of work, Luke is a passionate runner, successfully completing the London Marathon in 2021.

Hannah Burke-Tomlinson , conferences producer
Hannah works within the Production team to deliver global and regionally-specific events. Before joining Haymarket in 2021, Hannah completed her PhD in Classics and Comparative Literature at King's College London and worked as a University Teacher across the departments of Classics, Comparative Literature, and English. She also worked as a freelance Editor for Zuleika, a London-based trade publisher.


Joe Edmonds , commercial director
Joe has been at Haymarket for almost 6 years in the recruitment department. He is currently the commercial lead for the department that helps organisations attract, recruit and retain the best talent. He has been a sales practitioner for 16 years, and sales leader for the last 5 years at Haymarket, proving himself as a talent himself! Previously, he has worked in the mechanical and automotive sectors.