AFFILIATE AND SPONSORED
SPOTLIGHT AFFILIATE AND SPONSORED STORY
Why women’s football is full of untapped advertising potential for brands
Women’s football has greater mass consumer reach than men’s, experts say, after a record breaking 77,390 spectators attended the Women’s FA Cup Final at Wembley last week.
AFFILIATE AND SPONSORED IN NUMBERS
Audiences love CTV – but marketers are yet to crack the cross-platform code
Research from Nielsen has revealed that CTV’s booming popularity is driving marketers to invest, but inconsistent measurement solutions and difficulty reaching target audiences has them struggling to maximise ROI.
MORE AFFILIATE AND SPONSORED IN NUMBERS
AFFILIATE AND SPONSORED TOP CASE STUDY
How StarHub married branded content with contextual advertising to improve its brand perception among Premier League fans in Singapore
Partnering with Yahoo Singapore, Starhub’s “Football for All” campaign smashed click through rate averages, reached tens of millions of football fans and cemented its reputation as a ‘reputable’ brand.
AFFILIATE AND SPONSORED IN DEPTH
Deinfluencing, authenticity and the future of creator partnerships
A decline in consumers’ trust in and respect for influencer content has created a huge opportunity for marketers willing to risk potential criticism by embracing greater authenticity and ‘editorial balance’ from creator channels.
MORE AFFILIATE AND SPONSORED IN DEPTH
AFFILIATE AND SPONSORED: LEARN