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Why women’s football is full of untapped advertising potential for brands

Women’s football has greater mass consumer reach than men’s, experts say, after a record breaking 77,390 spectators attended the Women’s FA Cup Final at Wembley last week.

AFFILIATE AND SPONSORED NEWS

PMW Global Awards 2023: all 18 winners announced

Is Twitter better off without Musk?

Performance Marketing People: Musk steps down as Twitter CEO and Snap announces new EMEA Senior Marketing Director

YouTube’s CTV ad changes: “unskippable” opportunity or potential pitfall for advertisers?

KSI and JD Sports rapped by ASA for promotional Instagram post not identified as an #ad

Top 5 martech tools this week: Unbounce, Analytic Partners, Reddit, Recurly, Impact+ and Scibids

Performance Marketing World Global Awards UK 2023: shortlist announced

Analysis of top 35 Christmas ads reveals six ways brands can optimise long-term impact

Performance marketing people: Teads hires ex Yahoo and Dentsu staffer and Calendly has a new CPO

TikTok teaches brands performance marketing tips in new advertiser hub

Instagram tests UGC sharing tool to help brands bridge gap with creators

TikTok, ITV, ASOS and Ocado to speak at PMW FutureCommerce event live in London

Steven Bartlett’s Flight Story buys performance marketing agency in US

Performance Marketing People: Kantar Media hires new Global CEO and former Meta staffer joins Anzu

Google’s competition with TikTok heats up as it expands YouTube Shorts’ offerings for advertisers

Amazon becomes Pinterest’s first ever third-party ad partner

Snap launches new ad formats and AI-powered solutions for advertisers

Top 5 adtech tools this week: Attest, Yext, Ocient, Intent IQ and Media HQ

Samsung and Amazon invest in data clean rooms to bolster CTV ad measurement privacy

IAB: digital adspend tops £26bn as retail media data revealed for first time

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Audiences love CTV – but marketers are yet to crack the cross-platform code

Research from Nielsen has revealed that CTV’s booming popularity is driving marketers to invest, but inconsistent measurement solutions and difficulty reaching target audiences has them struggling to maximise ROI.

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Content marketing budgets boom but 58% of marketers unable to secure strong ROI

UK consumers prefer product placement in TV and film rather than traditional TV advertising

Six in 10 Gen Z social media users turning to platforms for money-saving content

6% of ad spend was 'wasted on fake traffic' in 2022

When is the best time to post on social media in 2023?

Marketers are eager to leverage generative AI but lack the understanding to do so

CX disconnect: businesses believe in AI-driven personalisation but consumers aren’t sold

Extra extra: advertising within news brands increases consumers’ trust and perception of a brand

“It seems that ‘going private’ is no longer just for the rich”: increasing interest in private healthcare spells trouble for the NHS

Multi-channel madness: 47% of retailers believe there are too many channels to sell from

IPA Bellwether: marketing budgets see growth spurt to kick off 2023

Media buying ‘platform paralysis’ is losing billions in revenue for agencies

“The consultants are coming for our lunch”: marketing leaders warn of rocky year ahead

Spring spike: Brits say their gardens will be the social space of the summer

That’s how the cookie crumbles: consumers demand personalisation from brands without reliance on cookies

Half of brands eyeing a shift from paid advertising to earned content creation as budgets tighten

Connected packaging has grown by 27% in the past 12 months

Almost half of consumers are annoyed by constant SMS marketing from brands

Seven in 10 brand-side marketers plan to increase spend outside ‘walled gardens’ on the open web

Digital publishing revenues climb as subscriptions see positive growth

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How StarHub married branded content with contextual advertising to improve its brand perception among Premier League fans in Singapore

Partnering with Yahoo Singapore, Starhub’s “Football for All” campaign smashed click through rate averages, reached tens of millions of football fans and cemented its reputation as a ‘reputable’ brand.

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Deinfluencing, authenticity and the future of creator partnerships

A decline in consumers’ trust in and respect for influencer content has created a huge opportunity for marketers willing to risk potential criticism by embracing greater authenticity and ‘editorial balance’ from creator channels.

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How marketers can better streamline their advertising supply chain