AFFILIATE AND SPONSORED

How to win at affiliate marketing, TikTok Shop and social media – Avon joins the podcast

Lord Sugar made a real mistake by not making this week's guest the winning candidate in The Apprentice. Paula Oyinkan, affiliate marketing specialist from Avon has set up just about every business you can imagine. Want to know the secret to her success? Social media.

AFFILIATE AND SPONSORED NEWS

Top 5 adtech tools this week: Expandi, Outbrain, Magnite, Theorem and Good-Loop

Scope3 opens up digital advertising emissions data to all

Top 5 adtech tools this week: Showheroes, Wavemaker, SMG, Analytic Partners and IMPACT+

Performance marketing people: Onetag hires new COO and Outbrain announces suite of senior moves

The PMW 100 Powerlist: final winners 20 - 1 revealed

Criteo unveils DSP to solve retail media fragmentation

The PMW 100 Powerlist: winners 100-81 revealed

YouTube adds links within Shorts to re-up competition with TikTok and Instagram

Shopify to offer “Buy with Prime” in surprise collaboration with Amazon

Three things you might have missed last week that you shouldn’t ignore

Top 5 adtech tools this week: Sinch, Reddit, Automated Creative, SeenThis and Shopee

Infillion purchases MediaMath following $22m bid for bankrupt DSP

PM News: Amazon enlists influencers for 'Inspire' page, GroupM drops MFAs, YouTube advances AI for musicians

Three things you might have missed last week that you shouldn’t ignore…

The Women’s World Cup has more advertising appeal than the men’s – here’s why

Ad fraud sees first spike since May as bad actors capitalise on Women’s World Cup’s popularity

Three things you might have missed this week that you probably shouldn’t ignore…

Top 5 adtech tools this week: Criteo, DoubleVerify, PRophet, Google Performance Max and Investis Digital

This week in performance marketing: CityAM bail-out, Warner Bros. ad restructure, Meta’s“year of efficiency” and Ralph Lauren’s ‘phygital’ shoe

Adtech worlds collide as DoubleVerify buys Scibids for $125m

AFFILIATE AND SPONSORED IN NUMBERS

Retail marketers have lost control of social media ad spend, study finds

Consumers are flocking to social media for purchasing, but new research sparks concern in how retail marketers place their social ad spend.

MORE AFFILIATE AND SPONSORED IN NUMBERS

UK advertisers to increase programmatic DOOH spend by a third

Programmatic ad spend to increase in anticipation of cookie demise

The TV market monopoly is over, but why is CTV adoption still so slow?

Half of UK consumers are bored or frustrated by “unhelpful” personalisation from brands

Short term solutions: marketers’ investing heavily in strategies that deliver quickfire results amid economic gloom

Google and TikTok’s popularity grows as UK advertisers move away from Meta in the interest of diversification

Digital publishers’ year-on-year revenue sees almost no increase despite 18.3% growth in subscriptions

"70% of marketers are making vital decisions alone"

Brits have been hit with festival fever and advertisers should be getting in on the fun

Audiences love CTV – but marketers are yet to crack the cross-platform code

Content marketing budgets boom but 58% of marketers unable to secure strong ROI

UK consumers prefer product placement in TV and film rather than traditional TV advertising

Six in 10 Gen Z social media users turning to platforms for money-saving content

Why women’s football is full of untapped advertising potential for brands

6% of ad spend was 'wasted on fake traffic' in 2022

When is the best time to post on social media in 2023?

Marketers are eager to leverage generative AI but lack the understanding to do so

CX disconnect: businesses believe in AI-driven personalisation but consumers aren’t sold

Extra extra: advertising within news brands increases consumers’ trust and perception of a brand

“It seems that ‘going private’ is no longer just for the rich”: increasing interest in private healthcare spells trouble for the NHS

AFFILIATE AND SPONSORED TOP CASE STUDY

How a Comic Con publisher drove up CTRs by 50% for its core gaming brands

ReedPop united audiences from its gaming brands and events’ respective fanbases with the help of Permutive, resulting in higher viewability, VCRs and CTRs for clients' content.

AFFILIATE AND SPONSORED IN DEPTH

To strike performance marketing gold, start with the people, not the tech

Martech maps can lead you on a wild goose chase. But listening to the tales of fellow travellers in adland can help marketers make sense of an increasingly fragmented landscape.

MORE AFFILIATE AND SPONSORED IN DEPTH

Why in-app advertising is critical for performance marketers