AFFILIATE AND SPONSORED CASE STUDIES
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How StarHub married branded content with contextual advertising to improve its brand perception among Premier League fans in Singapore
Partnering with Yahoo Singapore, Starhub’s “Football for All” campaign smashed click through rate averages, reached tens of millions of football fans and cemented its reputation as a ‘reputable’ brand.
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How LiveScore Bet used the 2022 FIFA World Cup to drive clicks and leads via contextual ads
Popular gambling company smashed the average industry fill rate, achieving several thousand unique engagements, with its interactive image-streaming campaign for frenzied football fans.
How UST went from ‘best-kept secret’ to tripling engagement benchmarks
A tech company that was only known through organic networking and referrals had a rebrand gaining 1.5 million impressions.
A double win: LATAM Airlines reduces cost per user and carbon emissions with adtech
South America’s largest carrier reduced CO2 emissions linked to digital advertising by 14 tonnes in a single campaign, whilst reducing CPU by 83%.
How Corona boosted YouTube view-through rates by 141%
What to do next? A question that Corona asked to VidMob to make the most of its successful video campaign on social media, proving the power of data-driven creative.
How M&S smashed ‘Golden Quarter’ engagement targets with Future Publishing
Iconic UK retailer delivered 185% of the reach KPI for its festive content marketing campaign beating its target by a massive 2.5 million impressions.
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Hydrow and Hivestack’s programmatic targeting for luxury fitness
The ‘peleton of rowing’ targets affluent gym-lovers. How did Hydrow and Hivestack use a DSP to create a contextually relevant campaign for a specific audience?
How New Look used programmatic DOOH to boost in-store visits by up to 73%
With pressures to prove budget efficiency post-pandemic, New Look partnered with Hivestack to precisely target audiences and get measurable insights. The campaign’s results even doubled their own expectations.
How Charlotte Tilbury Beauty reduced cost per acquisition by 29% with Scibids’ custom bidding
The beauty brand increased its reach without increasing its CPAs. In two months conversation rates increased by 60% and they doubled viewable reach within budget limits by optimising frequency.
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‘FACE’ the music: in-game ads from EMPIRE and Anzu make chart topper for Babyface Ray
The in-game ad campaign from a US record label “exceeded expectations”, reaching thousands of gamers, helping Babyface Ray achieve his highest-charting release.
A digital transformation to save lives: Anthony Nolan’s improved SEO for stem-cell donors
Anthony Nolan optimised its website and SEO, with DAM platform Bynder, to support the lifeblood of the charity and retain its supporters for the long term.
How SYZYGY ensures Deliveroo a peak standout for first time downloads
A continual test and learn approach in app store optimisation meant SYZYGY exceeded Deliveroo’s targets of first-time app downloads in 2021.
How the ECB boosted live cricket audiences during a pandemic
Growing a cricket fanbase via a completely new nationwide event is tricky enough without an ongoing pandemic to contend with too. Here’s how the ECB and Threepipe Reply batted a sticky wicket to generate half a million ticket sales…
How independent bookshops are competing with Amazon
An American profit-sharing platform has grown rapidly by offering booksellers the advantages of e-commerce without the overheads.