Closed loop (commerce)

Closed loop (commerce) is…

How to make the most of next-generation SSPs

On the surface, it seems to be a tricky time for supply-side platforms (SSPs) as Yahoo shuts down its SSP and EMX recently filed for bankruptcy. But this turbulence is actually reflective of a positive step towards a more efficient system: supply path optimisation.

Ad Server

An ad server is a…

How to unlock the European market with partnership marketing

The European market can open doors to lucrative opportunities, but understanding cultural differences is a must. The solution? Partnerships.

How to adapt digital marketing for a downturn

When economic change impacts customer behaviour, it’s business behaviour that needs to pivot - not the budget. So how can marketers weather the incoming economic storm?

Performance Marketing

Performance marketing, also known as pay for performance marketing, refers to...


Programmatic advertising is the use of automated technology for...

How to build useful content briefs

From time-consuming templates to understanding the nuances of structure versus copy, creating a truly useful content brief is an SEO professional’s achilles heel. Here’s some top tips for a smoother, collaborative process between SEO and content.

Real-Time Bidding (RTB)

Real-time bidding is a subcategory of programmatic media buying. It is the...

Demand-Side Platform (DSP)

A demand-side platform is software used by advertisers to...

Affiliate Marketing

Affiliate marketing is a performance-based business method where...

Header Bidding

Used by publishers in ad auctions, header bidding offers...

Daisy Chaining (or Waterfall)

In online advertising, daisy chaining (or waterfall) is the process of...

How to move customers out of the messy middle

Find out how using the right triggers can get customers out of the messy middle and ready to purchase.

How to be a winner in retail media

With this burgeoning channel set to grow and grow as cookie deprecation looms, here are five top tips to help brands and marketers win big.

How to launch a partnership programme

Partnerships offer a bypass around the traffic jam of overpriced, untrustworthy digital advertising, on the journey towards restoring consumer trust.

How the Instagram algorithm works in 2022... and how to optimise for it

Get to grips with how the platform has changed, plus five new ways to get and stay seen.

How to win over your audience with effective (and unobtrusive) native ads

Using native ads can help you cut through the clutter and foster seamless online experiences. But where do you start?

How to personalise ads without cookies

As the shutters start to roll down on third-party data, marketers need to navigate the shift to first-party data, build good partnerships and find a balance between engagement and intrusiveness.

How to create great branded content

With the last year changing the way we work, marketers now need to meet customer expectations and create authentic and interesting branded videos that not only get the content noticed but retain attention, spotlight the brand, gratify its viewers and lead to action.

How get into Amazon’s ‘buy box’

Appearing in the box on the right of their page can make all the difference when it comes to sales.

How to use supply chain issues to your advantage

As shortages hit the headlines again, affiliates and advertisers have an opportunity to fight back by offering alternative supply routes.