AFFILIATE AND SPONSORED IN NUMBERS
Black Friday requires more marketing materials than other annual holidays and AI could help save 10 hours in creating seasonal assets.
Top 5 business objectives for 2024: 60% of marketers view 'data collaboration' as pivotal to future success
With the death of the cookie finally set to take place in 2024, marketers must look beyond the use of third party cookies for data collection. Considering the success of retail media this year, data collaboration has become a top priority.
Black Friday: sales expected to increase 7.5% with Amazon’s foothold on the younger market loosening
Christmas present purchases are expected to dominate 54% of spend this Black Friday period despite consumers’ faith in the efficacy of the shopping event floundering.
From Little Red Book to Weibo, how can western brands unlock the largest – and most varied – social media market in the world?
Brands can take advantage of significantly larger interactive audiences in the lead up to the Rugby World Cup final, especially as tourism spikes for France.
Consumers are flocking to social media for purchasing, but new research sparks concern in how retail marketers place their social ad spend.
Programmatic digital out-of-home is taking budget out of digital and traditional channels, proving high value for both brand and performance campaigns.
Investment in automated ad buying is increasing as tracking cookies crumble. New research highlights the top eight ways marketers are trying to fight adspend wastage in the privacy-first age.
Retail media is growing three times as fast as CTV and YouTube’s ad revenue is set to be 17.4% higher.
Startlingly, 70% of consumers believe the promotions they receive from brands do not align with their interests and the use of outdated technology is to blame.
Short term solutions: marketers’ investing heavily in strategies that deliver quickfire results amid economic gloom
Areas such as social media have enjoyed increased investment at the expense of brand strategy as marketers search for short-term strategies that will get budget-restricted customers buying.
Google and TikTok’s popularity grows as UK advertisers move away from Meta in the interest of diversification
UK-based ecommerce businesses have been diversifying their ad spend at the expense of Meta, as overall ad-spend sees dramatic decline as inflation pinches, but experts say this is no cause for alarm.
Digital publishers’ year-on-year revenue sees almost no increase despite 18.3% growth in subscriptions
It’s been a static period of revenue growth for digital publishing in Q1 of 2023, with boosts to subscription and audio offset by the declining popularity of desktop and surprisingly, mobile.
“The great reshuffle” is separating marketers from other decision makers, with job transitions causing longer sales cycles and lower win rates.
Data from eBay Ads UK has found that this summer’s festival season is primed to be one of the biggest in years, presenting an exciting opportunity for advertisers to capitalise on search and e-commerce trends.
Research from Nielsen has revealed that CTV’s booming popularity is driving marketers to invest, but inconsistent measurement solutions and difficulty reaching target audiences has them struggling to maximise ROI.
Research has identified a stark contrast between marketers’ use of analytics and data in their content marketing among those satisfied with their ROI and those not.
An affinity for product placement in TV and film over traditional commercials was identified because of the authenticity it adds to the viewing experience, creating an opportunity for brands to increase awareness in an era of ad-free streaming.
Consumers are rethinking the value of social media and with a significant uptick in the popularity of money-saving content across platforms, brands need to be cautious they don’t fall “out of touch”.
Women’s football has greater mass consumer reach than men’s, experts say, after a record breaking 77,390 spectators attended the Women’s FA Cup Final at Wembley last week.
Research estimates a total of $142bn in revenue was lost last year due to marketers inadvertently optimising campaigns for fake audiences.
Are you posting high quality content but not getting the engagement you expect? Check the time before you post to avoid social media dead zones.
Almost three quarters of marketers plan to incorporate generative AI into their martech stacks but 59% fear they lack the knowledge to fully capitalise on the tech’s potential.
Over 80% of businesses maintain that AI-driven personalisation will improve customer experiences, but fear over how their data will be used is holding consumers back from embracing the technology.
Nearly four in five (79%) Brits are worried about fake news circulating on social media and almost three quarters are turning to news brands for help verifying stories.
“It seems that ‘going private’ is no longer just for the rich”: increasing interest in private healthcare spells trouble for the NHS
Analysis of online search data reveals a dramatic leap in interest for private healthcare and with the NHS floundering, with brands such as AXA, BUPA and Benenden reaping more SEO exposure.
To meet all consumers’ shopping expectations, 94% of organisations have a multi-channel retail strategy in place, but almost half (49%) struggle to evaluate which channel is working for them best.
An 8.2% growth rate for the start of the year shows continued investment in brand support, while uncertainty looms, but sustainability and adoption of tech signal green shoots of opportunity for marketers.
First-party CTV and retail media campaigns are using more media buying platforms, costing marketers significant time and dollars switching and aggregating data between them.
Over 100 global marketing and advertising leaders portend a challenging 12 months ahead for the industry, but maintain a cautious optimism that businesses who get creative will carve out success.
Post-pandemic, people have become accustomed to maximising the value of their home’s outdoor space and are looking to invest in home and garden purchases this spring.
That’s how the cookie crumbles: consumers demand personalisation from brands without reliance on cookies
Brands generally enjoyed positive ROI in 2022 when investing in customer engagement, but research suggests many are still failing to meet consumers’ changing personalisation expectations.
With a possible recession looming, brands’ marketing budgets are under increasing pressure to maximise ROI while minimising spend, and research suggests that UGC might be a winning strategy.
Connecting with consumers by turning packaging into a digital experience by scanning, tapping or pointing a smartphone device is becoming increasingly popular, research has found.
New research uncovers a fine line between ‘good’ and ‘bad’ SMS marketing, with purchase opportunities abound for effective use, but also the threat of losing customers if poorly executed.
Despite more than nine in 10 marketers believing that Google will finally stick to its 2024 deadline to withdraw third-party cookies, 73% admit their organisation is only “somewhat” prepared for the withdrawal of third-party cookies.
Multi-platform and mobile devices were the winners of revenue growth in Q3, while a growth in subscriptions indicates that even in a cost of living crisis, consumers will pay for quality content.
All is not lost for big-ticket purchases providing they are essential, as Reddit’s community becomes more engaged in conversations on spend-tracking and trim back on non-vital buys.
Latest poll from US and UK influencers reveals payment issues from brands in the last year, whilst LTK says spend on influencer marketing is growing.
Declining numbers of publishers use adblock walls as a revenue recovery strategy for adblocking.
The first 24 hours are critical to engage with your new subscribers while a multi-channel referral approach is a key to conversion.
Nielsen report finds underspending in 50% of media plans, with maximum ROI in jeopardy.
Outdated assumptions mean brands are missing out on whole demographics. Targeting by life stage and behaviour could transform marketing effectiveness.
Email remains the preferred communication channel for consumers – but the channel does not encourage a repeat purchase compared to discounts and rewards for loyalty and advocacy, finds research.
“Brands must put creators front and centre”: 55% of UK brand marketers set budget aside for the metaverse
91% of creators are keen to know more about the metaverse, with 55% of UK brand marketers already set budget aside taken from other marketing channels. Are you ready?
All 28 markets covered by new research grew ad spend in 2021, and social and video drives display demand.
Automation was found to help individuals hit sales targets, while integrated sales and marketing teams are more likely to exceed forecast revenue.
A massive +910% share price growth for leading emotionally intelligent (EQ) brands, with Google achieving the world’s highest EQ score.
Programmatic campaigns set to account for half of premium video selling by 2026 with an 80% year-on-year growth in programmatic ad views in 2021.
The rolling year to March 2022 saw an 18% year-on-year increase in digital publishing revenue across the board, says new figures from AOP and Deloitte.
Social media grows in importance for B2B marketing and communications as research reveals that three-quarters of millennials use social media for work purposes at least once a week, but other generations are cashing in on the trend.
Sponsored campaigns among Amazon US marketplace brands rely heavily on product ads as new report reveals benchmarks for performance
Ahead of the highly anticipated Formula 1 2022 season, HypeAuditor, an AI analytics platform reveals the drivers, teams and sponsors in pole position on Instagram.
Publishers are optimistic about their preparation for the demise of third-party cookies as product innovation, data privacy and talent top the business priorities list for the years ahead.
Green shoots ahead for the UK advertising market as those in the industry can expect the market to expand next year by more than a third since the pandemic-hit 2020.
Despite the pandemic, programmatic investments have remained stable in Europe as transparency improves, says new research.