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Google has been quietly running brands' search ads through problematic websites, report claims
A fresh report from Adalytics alleges that the search giant has been serving major brands’ advertising on inappropriate and sanctioned websites via its Search Partner network.
Three things you might have missed last week that you shouldn’t ignore…
From Herdify’s appearance on the latest Performance Marketing Unlocked podcast episode to how 70% of Brits are irritated by digital advertising, here’s everything the editorial team think you might have missed from last week.
Is Snoop Dogg a performance marketer?
With a clickbait strategy, Snoop Dogg takes influencer marketing to the next level. But what does it do to consumer trust?
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Sam Altman joins Microsoft after shock OpenAI sacking
After being fired by OpenAI on Friday and with talks to reinstate him as Chief Executive failing at the weekend, Sam Altman has pivoted into a new position with his former employer's biggest investor, Microsoft.
Spotify’s ad marketplace expands to Asia and Latin America with AI
The global expansion aims to bring podcast ad buying and monetisation for creators in these markets.
Amazon continues to bolster its social commerce standing with Snap collaboration
As Amazon’s competition with TikTok heats up following the launch of TikTok Shop in the US, the e-commerce giant has further strengthened its social commerce offering, now partnering with both Snap and Meta’s social platforms.
Top 5 adtech tools this week: Good-Loop, Kepler, Storyblok, Nectar360 and KAWO
From solving DAM ‘chaos’ to ethical programmatic buying, here’s our round up of new ways to power up your tech stack.
YouTube to require creators to flag synthetic content
With looming elections, ongoing military conflicts and public health crises, YouTube’s pre-emptive crackdown on misleading AI content means advertisers have a new set of pitfalls to avoid in terms of brand safety and content strategy.
Meta partners with Amazon to let shoppers buy directly from Facebook and Instagram ads
Upon linking their Meta accounts with Amazon, users will be able to shop selected ads directly from the platforms and check-out using their Amazon accounts without having to change apps.
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TikTok will only pay creators for videos over one minute long – a potential for in-video ad placement?
TikTok is closing its $2bn Creator Fund in December, after criticism over its revenue sharing, replacing it with a new ‘Creativity Program’.
Performance Marketing People: Claxon continues succession plan with new GM
In our latest round-up of industry moves, Superson launches a new EMEA hub and Initiative bolsters its planning offering with two new hires.
Three things you might have missed last week that you shouldn’t ignore…
From five media trends you need to know ahead of 2024 to finding a balance between ‘hard’ and ‘soft’ sales activations for TV, here’s everything the editorial team think you might have missed from last week.
Walmart and NBCUniversal partnership allows viewers to ‘shop the moment’ as shoppable ads’ popularity surges among brands
Walmart, Peacock, Amazon and Home Depot are among the brands getting involved in shoppable ads to engage CTV viewers’ while watching their favourite content.
Cracking the YouTube code: Playground xyz and TVision bring real-time attention measurement to video platform’s CTV advertisers
Connected TV (CTV) and YouTube have become valuable advertising channels for brands, but breaking through their black-boxes to gather accurate measurement data has been challenging…until now.
TfL begins £2.5bn search for media partners across bus and rail
The UK’s largest OOH network is hiring commercial media partners.
Amazon leapfrogs TikTok; becomes third most popular e-commerce ad platform behind Meta and Google
Following the launch of Amazon’s offsite ads programme, Q3 has seen a dramatic increase in its ad share investment from ecommerce retailers. Meanwhile, Meta remains the dominant ad platform while Google enjoys the biggest long-term gains.
Performance Marketing People: Lloyds Banking Group hires industry giant as new CMO
In our latest round-up of industry moves, IPG creates new Data and Technology role and Genie Shopping hires its first CEO.
LADbible’s owner buys female media brand Betches for $24m
Purchase gives the social-first publisher a foothold in the US market, offering advertisers a chance to connect with an engaged audience of 250 million users.
Three things you might have missed last week that you shouldn’t ignore…
From the latest IPA Bellwether report dropping a bombshell to Baroness Karren Brady talking about women in business, here’s everything PMW’s editorial team think you might have missed from this week.
Netflix introduces first live sporting event and single-title sponsorships to increase advertising for brands
A “binge ad format” is also among the roster of new opportunities for sponsors, which intend to broaden reach for brands without impairing viewing experience; T-Mobile, Nespresso and Frito-Lay’s Smartfood are among the first brands on-board.
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Three things you might have missed last week that you shouldn’t ignore…
From Amazon introducing an ad tier to entries opening for PMW’s 2024 People Awards, here’s everything PMW’s editorial team think you might have missed from this week.
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‘The second worst ad campaign in the world’ highlights how only 8% of social ads are relevant to users
Bango buys the world’s least viewed print ads to protest poor social media targeting, including pages on avian farming magazine ‘Emu Today and Tomorrow’.
Top 5 adtech tools this week: Expandi, Outbrain, Magnite, Theorem and Good-Loop
From resurrected ABM tool Jabmo to reducing ad CO2 emissions via ‘Smart-Throttling’, here’s our round up of new ways to power up your tech stack.
Scope3 opens up digital advertising emissions data to all
Increased visibility into digital advertising’s carbon emissions aims to align the industry, drive reduction, and be a catalyst for change.
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Top 5 adtech tools this week: Showheroes, Wavemaker, SMG, Analytic Partners and IMPACT+
From CTV ad carbon reduction to next-gen marketing forecasting tools, here’s our round up of new ways to power up your tech stack.
Performance marketing people: Onetag hires new COO and Outbrain announces suite of senior moves
In our latest round-up of industry moves, industry veteran Lee Lythe joins Basket as CMO and OMG EMEA has a new CEO.
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The PMW 100 Powerlist: final winners 20 - 1 revealed
“The Olympian”, “The Brainiac” and “The Green Guardian” are among the final winners to join the PMW 100 Powerlist today, but who has been crowned the most influential person in performance marketing? All is revealed below…
Criteo unveils DSP to solve retail media fragmentation
Criteo launches first retail media solution to integrate online and in-store with closed loop measurement.
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The PMW 100 Powerlist: winners 100-81 revealed
‘The Soothsayer’, ‘The A/B Alchemist’ and ‘The Search Sensei’ have all made the PMW 100 Powerlist – but who are they? The unveiling of the most influential people in performance marketing starts today.
YouTube adds links within Shorts to re-up competition with TikTok and Instagram
Google-owned platform is hoping the changes will increase engagement and prevent comment spam and scams, as it capitalises on the growing user appetite for short-form video.
Shopify to offer “Buy with Prime” in surprise collaboration with Amazon
Once thought of as rivals, an upcoming app will allow merchants to access Prime’s benefits while still using a Shopify-powered website.
Three things you might have missed last week that you shouldn’t ignore
The performance marketing industry is one of the most fast-paced and fluid in the world, making it difficult to keep up. Fortunately, we’ve got you covered! Here’s everything you might have missed from the past seven days.
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Top 5 adtech tools this week: Sinch, Reddit, Automated Creative, SeenThis and Shopee
From measuring incrementality on Reddit Ads to ChatGPT-powered creative optimisation, here’s our round up of new ways to power up your tech stack.
Infillion purchases MediaMath following $22m bid for bankrupt DSP
The adtech firm is set to become MediaMath’s new owner for a fraction of the $1bn price tag once placed on the recently-bankrupt company.
PM News: Amazon enlists influencers for 'Inspire' page, GroupM drops MFAs, YouTube advances AI for musicians
From Amazon putting up $25-per-video to encourage influencers to contribute to its ‘Inspire’ page to GroupM’s curtailing of MFAs and YouTube’s AI development with its music partners, here’s all the performance marketing news you need to know this week.
Three things you might have missed last week that you shouldn’t ignore…
The performance marketing industry is one of the most fast-paced and fluid in the world, making it difficult to keep up. Fortunately, we’ve got you covered! Here’s everything you might have missed from the past seven days.
The Women’s World Cup has more advertising appeal than the men’s – here’s why
The 2023 FIFA Women’s World Cup has broken almost all of its previous viewership and attendance records and brands have taken note. Here’s how the best ads married sports fans with the general public to generate mass appeal.
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Ad fraud sees first spike since May as bad actors capitalise on Women’s World Cup’s popularity
Packed stands, incredible goals and glass ceilings shattered, the 2023 Women’s World Cup has it all. Unfortunately, the immense marketability of the tournament has made it a target for fraudsters looking to steal ad dollars.
Three things you might have missed this week that you probably shouldn’t ignore…
In the wake of IPA Bellwether and AA/WARC’s quarterly reports, the industry has been abuzz, so understandably a story or two might have gone by the wayside - fortunately, we’ve got you covered! Here’s everything you might have missed from the past seven days.
Top 5 adtech tools this week: Criteo, DoubleVerify, PRophet, Google Performance Max and Investis Digital
From image recognition guiding shoppers in-store to AI-powered pitch generators, here’s our round up of new ways to power up your tech stack.
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This week in performance marketing: CityAM bail-out, Warner Bros. ad restructure, Meta’s“year of efficiency” and Ralph Lauren’s ‘phygital’ shoe
London’s free business newspaper, CityAM, has been bought by online beauty retailer THG, Warner Bros. Discovery is heading in a new advertising direction, Meta’s ‘back to basics’ approach pays dividends and Ralph Lauren brings together the worlds of physical and digital commerce with its ‘phygital’ shoe launch - here’s all the performance marketing news you need to know this week.
Adtech worlds collide as DoubleVerify buys Scibids for $125m
In a move billed by DoubleVerify as a win not only for the two adtech companies, but advertisers themselves, the acquisition will see DV’s verification technology unite with the AI-powered optimisation capabilities of Scibids.
Sky Media joins ITV’s programmatic platform, Planet V
Planet V is the UK's second largest video ad buying platform after Google.
PMW launches the Media Spend Index: senior marketers rate and rank the channels, platforms and skills getting the best returns
TikTok, or Facebook? Paid search or influencer marketing? PMW’s exclusive global panel of industry experts reveal where marketers will be spending their money in 2024– and where they’re getting the best returns now.
Performance marketing people: Wayfair veteran named new CMO, while Adludio chief steps down after nine years
New leaders at Pattern, The Responsible Marketing Agency and Bountiful Cow are among the new hires and promotions in our latest performance marketing industry round-up.
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This week in performance marketing: Google cookie-phase out begins, Twitter cracks down on hate speech amid rebrand to ‘X’ and TikTok ups ad transparency
Google finally appears ready to make good on its promise to phase-out cookies, Twitter is taking strides towards winning back advertisers while simultaneously ushering forward a confusing rebrand and TikTok is all about transparency - here’s all the performance marketing news you need to worry about this week.
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Top 5 adtech tools this week: Revolut, Ozone, Shopify, Semrush and Yahoo
From ‘financial super app’ ads to measuring carbon impact at campaign level, here’s our round-up of new ways to power up your tech stack.
Five ways marketers can optimise their programmatic media and supply chain transparency
Programmatic media spend allows advertisers to automate large parts of the digital advertising process through use of the open web. However, still a relatively new phenomenon, some marketers aren’t getting the most out of their programmatic investments - here’s how to use it effectively and avoid the many traps.
Is advertising getting better or has the industry stalled since the pandemic?
Is advertising getting better? A question the industry rarely stops to consider, because of course it is…right?
Roblox offers brands’ the opportunity to scale innovation and self-serve their advertising
The promise of a more democratised ad-ecosystem should appeal to brands and Roblox’s new program's founding partners hope their long-term media spend commitments will alleviate trepidation from organisations hesitant to join up.
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TikTok and Unilever leverage #CleanTok trend to create global marketing category
Attracting over 35bn views in the 12 months to March 2023, TikTok’s #CleanTok community is one of the platform’s most popular.
Bacardi and Tesco back The Trade Desk's bid to fill cookie tracking void
As regulators circle Google, the Trade Desk unveils a regional open-source alternative to third-party ad tracking cookies, called European Unified ID, with a number of high profile brands already on board.
Ad-quake: Are EU regulators about to break up Google’s adtech party?
As regulators in the EU and US scrutinise Google's ad dominance, PMW spoke to a panel of performance marketing experts to examine how advertisers could benefit from more competition in the ad ecosystem.
PMW UK Awards 2023: Coca-Cola’s Ana Afán Ruiz announced as Chair of Judges
The Head of E-commerce GB at Coca-Cola Europacific Partners leads PMW’s expert panel for this year, as the early bird deadline for entries approaches.
Fatboy Slim and Rob Mayhew join marketers in breaking down Cannes’ “exclusive club”
DJ and influencer donate 1% of all Cannes Lions earnings to support the #CannesForAll initiative alongside brands and agencies to bring more diverse talent to Cannes.
Performance marketing people: ex-Amazon staffer joins Say it Now and Kepler Group continues its global expansion
In our latest round-up of industry moves, Billion Dollar Boy appoints an industry veteran to the newly created role of Global Performance Director and EssenceMediacom UK makes a litany of internal promotions.
“Naive at best”: why Twitter’s ‘ungovernable’ community notes ought to have marketers concerned
Twitter’s newest feature puts content regulation in the hands of its user base. Some experts believe this should have brands abandoning the platform, or risk appearing alongside “content that could be manipulated or trolled into some form of community verification”.
Apple Vision: should marketers now take Mixed Reality seriously as a performance channel?
Next big thing or Google Glass? Introducing Apple Vision Pro, Apple CEO Tim Cook claims we have entered a “new era for computing”, but what about advertising? Is mixed reality about to become a viable performance marketing channel driving sales and conversions in a blended physical and digital world? The experts have their say.
Performance marketing people: former Google X CBO joins Flight Story and EssenceMediacomX bolsters its leadership team
In our latest round-up of industry moves, a long-time Unilever Chief Marketer steps down and Mediahub restructures its leadership team following APAC Executive Director's resignation.
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PMW Global Awards 2023: all 18 winners announced
From K-Pop to ‘Goatbusters’; the winners of the Performance Marketing World Global Awards 2023 have been revealed. With work spanning the Americas, Asia, Europe and the MENA region, we showcase the campaigns, teams and people that took the top accolades – and offer analysis on why they won.
Is Twitter better off without Musk?
Elon Musk’s departure as CEO has some experts suggesting that Twitter is back in business for advertisers, but with the tech genius staying on as CTO, just how much control will incoming CEO Linda Yaccarino have?
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Performance Marketing People: Musk steps down as Twitter CEO and Snap announces new EMEA Senior Marketing Director
In our latest round-up of industry moves, InstaVolt hires a new Marketing Director and Havas Media Group India shakes up its leadership team.
YouTube’s CTV ad changes: “unskippable” opportunity or potential pitfall for advertisers?
YouTube has announced two changes to its CTV ads format. While many experts believe they present a good opportunity for brands to increase their visibility, some warn of the dangers of becoming a “visual tax” for viewers.
KSI and JD Sports rapped by ASA for promotional Instagram post not identified as an #ad
The sports retailer and popular YouTuber was found to violate the CAP Code by neglecting to identify sponsored content posted to KSI’s Instagram as marketing communication.
Top 5 martech tools this week: Unbounce, Analytic Partners, Reddit, Recurly, Impact+ and Scibids
From cross-platform subscription analytics to carbon cutting programmatic campaigns, here’s our round up of new ways to power up your tech stack.
Performance Marketing World Global Awards UK 2023: shortlist announced
With work for Toyota, Etihad and KFC among the nominations, here are the campaigns, teams and people that made it through to the final round, ahead of the winner’s announcement at the end of the month.
Analysis of top 35 Christmas ads reveals six ways brands can optimise long-term impact
Aldi, Coca-Cola, Sky and Lego are the most consistent brands scoring long term effectiveness from their Christmas ads, with key patterns linking their success.
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Performance marketing people: Teads hires ex Yahoo and Dentsu staffer and Calendly has a new CPO
In our latest roundup of industry moves, the former Global Head of Media at Mastercard joins Journey Further and Utiq marks its launch with a series of hires across it German division.
TikTok teaches brands performance marketing tips in new advertiser hub
TikTok World Hub covers four main areas of focus – creative, commerce, performance and branding – with video and written content aimed at “teaching brands how to drive the most value from and optimise their advertising”.
Instagram tests UGC sharing tool to help brands bridge gap with creators
Brands can get access to deeper insights into user trends and get better value from ad targeting.
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TikTok, ITV, ASOS and Ocado to speak at PMW FutureCommerce event live in London
Hear from some of the UK’s biggest brands sharing their winning e-commerce marketing strategies in a fast-moving world of AI, CTV and retail media.
Steven Bartlett’s Flight Story buys performance marketing agency in US
“We’re stepping into the third iteration of the internet as we know it.” Dragon’s Den star doubles down on data-driven marketing with the acquisition of Mint Performance Marketing.
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Performance Marketing People: Kantar Media hires new Global CEO and former Meta staffer joins Anzu
In our latest round-up of industry moves, Onetag makes two new hires to bolster its UK expansion and a former Lead Data Scientist at Facebook has been appointed VP, Head of Data Science at Dataseat.
Google’s competition with TikTok heats up as it expands YouTube Shorts’ offerings for advertisers
Amid declining ad revenue, Google has added several new features to YouTube Shorts aimed at enticing advertisers to reconnect with the platform, but experts fear Shorts’ is failing to adequately differentiate itself from TikTok.
Amazon becomes Pinterest’s first ever third-party ad partner
After reporting major Q1 losses and share price drop for Pinterest, a partnership with Amazon hopes to deliver strong performance to advertisers in the first ever third-party ad deal on the platform.
Snap launches new ad formats and AI-powered solutions for advertisers
Part of the social network's ambitious growth plans, Snapchat has introduced several new advertising features allowing marketers to engage with its community of over 750 million monthly users.
Top 5 adtech tools this week: Attest, Yext, Ocient, Intent IQ and Media HQ
From ‘no code’ website builds to AI optimised press releases, here’s our round up of new ways to power up your tech stack.
Samsung and Amazon invest in data clean rooms to bolster CTV ad measurement privacy
Data clean rooms appear to be the wave of the future for advertisers looking to expand their first-party data programs without jeopardising consumers’ privacy.
IAB: digital adspend tops £26bn as retail media data revealed for first time
Desktop outgrew mobile for UK adspend in the first time in report's history as 2022 defied political, economic and regulatory headwinds - search accounting for more than half of all spend.
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Google set to incorporate generative AI into its ads business
Following the release of its AI chatbot Bard last month, Google is reportedly preparing to ramp up its use of the technology by adding generative AI to Google Ads.
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Digital marketing agency Climb Online accelerates APAC expansion
After establishing a new office in The Philippines, Climb Online has brought on Mazuma Mobile Australia, its first Australian client.
Steven Bartlett’s Flight Story acquires Zebu Digital to boost Web3 marketing capabilities
The company’s expertise will form part of the marketing and communication agency’s latest innovation arm, Flight3, to help clients capitalise on the emerging worlds of blockchain, AI and VR.
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Podcast hosting platform Libsyn renews multi-year ad partnerships
Exclusive deals with shows from Dr. Phil, A Date With Dateline and Very Bad Wizards, covering programmatic ads and host-read announcements.
Hospitality giant Mitchells & Butlers convinced to change tack and appoint new digital agency
Competitive pitch saw agency 26 sell its strategic and data-driven capabilities well enough to convince Mitchells & Butlers to abandon its incumbent media partner, Havas Media Group.
Top 5 adtech tools this week: Bytebrew, Kevel, Bria, IAS and DESelect
From mobile game ad optimisation to fighting marketing fatigue via CRM tools, here’s our round up of new ways to power up your tech stack.
Meta launches AI model capable of cutting specific objects out of images
‘SAM’ has the potential to help advertisers by easing the process of contextualising and 'slicing and dicing' images to sell ads.
Top 5 adtech tools this week: Reddit, Hawk, Signifyd, Calendly and Veridooh
From matching search data to poster and audio campaigns to next-gen CRM, here’s our round up of new ways to power up your tech stack.
Talon continues global expansion with acquisition of Evolve
Partnership will see the OOH media agency gain a bigger international footprint while Evolve enjoys broader data and tech capabilities.
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AOP urges digital industry to help combat illegal data scraping
The decline of tracking cookies has sparked a need for more accurate first-party data to understand customer behaviour. However, the AOP claims unscrupulous tech vendors are jeopardising the future of data by stealing publishers’ IP.
Ozone partners with LGBTQ+ favourite PinkNews to diversify its programmatic
The partnership aims to further diversify Ozone’s list of publishing partners to enhance its insight and activation capabilities.
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ASOS signs 3 year deal with Criteo
After a rocky year for marketing at ASOS, Criteo aims to boost the retail media business with new native ad formats in search and across CTV.
Want global recognition and an interview with PMW? Last chance to enter the 30 Under 30 Awards
Got something to shout about and need some help shouting? Enter you or a colleague before it’s too late and we’ll help you spotlight it.
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New mobile data analysis platform Skyrise launches following merger
Manchester-based agencies Regital and Skyrise Intelligence will harness mobile network data to offer ‘real world alternative to buying, planning, and measuring media'.
Performance Marketing Unlocked: Unilever, Samsung, Nivea, EA Games and HSBC among major brands speaking live
In a month’s time, over 500 marketers will assemble in London’s ExCeL for an event powered by brands. With high-profile speakers, cutting edge tips, and some big surprises... can you afford to miss out?
Performance marketing people: Netflix and Reddit leadership shuffles, former Twitter seniors move on and incoming IPA President takes EMEA and UK helm at GroupM
In our latest round-up of industry moves, leadership shuffles and promotions also announced for SINE Digital, a new COO joins Publicis Groupe and Google veteran becomes YouTube MD.
Ad server built has Disney – called YODA
New technology supplies ads across Hulu and Disney+ platforms with first-party data, as the media giant has fun naming adtech after characters from its famous movie franchises.
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L’Oréal appoints Productsup to handle data and commerce operations
Product-to-consumer platform Productsup hopes to provide L’Oréal Australia and New Zealand with more control over its product data across all channels.
Puss in Boots teaches Spanish with AI
Chatbots become a new way to drive measurable engagement for brands, with language app Memrise and DreamWorks Animations teaming up to provide language lessons with AI.
Shutterstock partners Meta to boost data for AI image library
AI generated content is predicted to be one of the biggest trends of 2023 – and this new partnership looks to add a level of credibility and transparency for creators and advertisers alike.
Jargon Buster: marketing explainer series now free for registered PMW users
Performance Marketing World has expanded its PMW Jargon Buster – the evolving guide to explaining key industry terms – providing free access to all registered users.
Performance marketing people: New marketing heads at the helm of Co-op and Denny’s while dentsu shuffles EMEA exec team
Former CEC Entertainment marketing chief joins Denny's, Havas Media Group India gets new director of marketing, and new senior leads at Meta and Disney Star make up our latest round-up of people moves.
Performance marketing people: Ogury’s new CEO and Google VP joins ASOS
ASOS welcomes Google VP as a non-executive director while FTG sees Expedia leader join its board and Ogury and Teads elevate from within in the first round-up of industry moves of 2023.
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Scope3 brings carbon neutral inventory to Yahoo
Integration aims to bring carbon neutral inventory to advertisers via Yahoo’s automated ad exchange for publishers.
YouTube wins NFL Sunday Ticket as sports streaming battle heats up
Landmark $14bn deal signals how big tech is changing the market for live sports rights, as Google blitzes Apple and takes on Amazon to bring in a lucrative new audience and ad inventory options.
eBay unlocks Pinterest creators’ audiences with Idea Ads
eBay UK promotes DIY decor and creator marketing in a Paid Partnership campaign on Pinterest, using a ad new format on the social platform.
The day the ads disappeared: Google outage “cost advertisers thousands per hour”
Many Google users enjoyed ad-free browsing for several hours last Thursday... and advertisers lost crucial pre-Christmas traffic. Is the ad industry still too reliant on the tech giants?
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Yahoo and Taboola enter 30-year contract for native advertising
Yahoo takes 25% stake in Taboola in a commercial agreement aiming to generate $1bn in annual revenue.
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Marketing to gamers: integrated ad experiences power up engagement
With one in three gamers saying ads negatively impact their experience, brands need to be more co-op friendly to reach this lucrative and growing audience. Ready player two?
ITV supercharges retail media offer with Boots and Tesco partnership
As the new look ITVX streaming service goes live, the broadcaster announces a raft of new services for advertisers, including enhanced measurement tools and an improved ad platform.
Economic turmoil forces 70% of marketers to change their Black Friday discount plans
More than a third of marketers taking part in Black Friday have reduced the deals they will be offering, as the recession starts to bite.
Ozone debuts pre-roll video ads with Abba Voyage and AKA
Digital ad platform Ozone has launched a pre-roll video capability with a debut campaign from the integrated creative, marketing and advertising agency, AKA.
Tripadvisor partners Turkish tourist agency for first native content on Prime Video
Created by the travel platform’s newly launched in-house studio, the video series will offer high-impact exposure opportunities for global destinations seeking to drive visitation and awareness.
Klarna takes on the tech giants with new shopping features
The Buy Now Pay Later provider has unveiled Klarna Spotlight – a suite of products including shoppable content, intelligent search and an upgraded carbon tracker.
TikTok and IAS give advertisers confidence with third-party brand safety measurement
Marketers are slowly getting their way onto TikTok to take advantage of its huge user base, but can they trust their ads will appear next to suitable content?
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Top 5 adtech tools this week: DoubleVerify’s Attention Lab and Match2One’s Shopify App
From real time segmentation to matching customer IDs and creative insights, here’s our round-up of new ways to power up your tech stack…
Performance Marketing Unlocked: two day extravaganza coming to London in March 2023
The marketing community will assemble in London’s ExCeL for an event powered by brands. With high-profile speakers, cutting edge tips, tailored sessions and some big surprises... can you afford to miss out?
Tech tracker round-up: fighting ad carbon emissions and creating Web3 customer data platforms
How is AI being used to understand the seven types of gamer – and why is Sprout Social partnering Salesforce? We round-up the biggest ad tech innovations around the world in one place.
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PMW Jargon Buster: new explainer series for performance marketers goes live
Do you know your CMP from your CDP? Our handy guide goes beyond a simple glossary to help practitioners and managers alike skill up fast.
Nestlé gets new MD for UK and Ireland, Omnicom and Hearts & Science shuffle internal teams
Our latest round-up includes new hires at The Specialist Works and Havas Media Group, and former PMW Award winner joins Crossmedia.
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‘Moments’ by Storyly turns individual users into creators
The new Storyly product allows users to create and post their own Stories directly in the mobile app.
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Decarbonising data: Essence launches sustainable programmatic marketplace
Going beyond just ‘offsetting’, a major ad agency is aiming to reduce total carbon emitted per publisher by 33% on average
Performance marketing people: TikTok promotion, Netflix bolsters ad offering with Snapchat hires and Pinterest’s new Head of Global Business Marketing
McDonalds hires a new Chief Impact Officer, Mediabrands appoints Head of Performance for China and Yext gets a new CMO in the latest round-up of performance marketing people moves.
Posters go programmatic: Google expands DOOH ads into 360 display ad network
Placements combine traditional channels with the digital efficiency of programmatic, adjusting messages throughout the day
Performance marketing people: NFL marketing SVP moves to NWSL, Yahoo’s new Director of Native for APAC and Disney+ Hotstar announces new EVP
Leadership hires at Hill+Knowlton, dentsu, GroupM and DoubleVerify among this week’s performance marketing people moves.
'Entertaining content fuels product discovery': TikTok launches Shopping Ads
Advertisers can test new formats to put shopping experiences directly in front of the TikTok community.
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Performance marketing people: Former HSBC APAC CMO joins Standard Chartered Bank, easyJet hires ASOS big hitter as CMO and Tug gets new Toronto MD
Our latest round-up of people moves in performance marketing also names new Customer Initiatives Officer at VoucherCodes, a suite of senior management hires at multilocal and managing partner at The Specialist Works.
Making the leap: 41% of performance marketers tempted to change jobs… but where to?
Our survey launches PMW’s Performance Marketing Workforce series, uncovering the trends in organisational culture, working practices, salary inflation and the responses to the skills gap.
Audio ads go mainstream, but can metrics and anti-fraud tech keep up?
As audio ads grow in popularity, third-party verification will play a critical role in preserving digital audio media quality, a YouGov report finds.
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Smart speaker ads ‘fire up the brain’: neuro research indicates higher audience engagement
Branded smart speaker ads trigger a 25% increase in overall brain activity when compared to branding in standard audio ads, according to a new brain study.
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Ethical adtech? Terrific teams? Remarkable ROAS? Enter PMW’s 2022 Awards
Show off your proudest campaigns, initiatives and superstar staff across 26 categories, with judges from Samsung, Deliveroo, Vitality ready to assess the best in performance marketing this year.
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Don’t miss PMW live today on Instagram for episode 2: the symbiotic relationship between brands and influencers
Join PMW live today on our Instagram channel to discuss influencer marketing with global platform LTK, influencer Emily Valentine and Campaign Magazine.
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Strong but slowing growth for UK marketing budgets as cost of living crisis bites
IPA Bellwether report for Q2 2022 shows stagnant main media budgets, with performance marketing spend seeing steep drops in growth rates.
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Meet the PMW UK Awards judges: Greg Levine, Vitality
“If we held a performance marketing awards show a decade ago, we'd have 12 people. We’re filling ballrooms now!” Hear from our Chair of Judges on why now is the time to celebrate your success stories, large or small.
Influencer Marketing Trade Body launches regulatory advice service REASSURE
Advertising regulation is playing catchup to the rapidly changing digital landscape, with children’s safety on social being a main concern. The IMTB aims to answer these issues with new regulatory advice service.
Amazon investigated over treatment of third-party sellers on UK Marketplace
UK's competition watchdog to investigate how the online giant is using third-party seller data and whether it is using its position to give unfair advantage to its own retail business through anti-competitive practices.
Nearly half of parents in media agencies and ad tech have considered leaving the industry for better work/life balance
Almost three-quarters don’t work flexible hours, as new research prompts a pledge that employers can join to help create parent-friendly environments at work.
Brand management lacking: less than half of UK retailers respond to online reviews
Follow-up from study highlighting a lack of brand management strategy across businesses
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“Keeping it reel”: differentiating between Love Island star and authentic influencer
Watch PMW’s Instagram live with Love Island’s Liberty Poole and her brand partner Skinny Tan to explore the difference between aspirational and relatable influencers, how they can be used for your brand, and why Instagram is in decline.
TikTok’s music gets a brand remix with Jackleg Studio as official “Sound Partner”
Music-makers for Ray Ban, American Express, Valentino and more, Jackleg Studio becomes part of TikTok’s programme to help brands tap into music and sound on the platform.
PMW goes live with Love Islander Liberty Poole, Skinny Tan and Campaign Magazine
Join PMW live on our Instagram as we invite 2021 Love Islander Liberty Poole, Skinny Tan’s Hayley Hall and Gurjit Degun from Campaign Magazine to an online discussion about how brands can get the most out of influencer marketing.
Deliveroo woos FMCG brands with new ad platform
Brands can reach an audience hungry for food content with relevant offers across Deliveroo’s apps and via social media, email and push notification campaigns.
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ASA rules against Paramount UK’s Comedy Central pre-roll ad for “irresponsible targeting” and being “likely to cause serious offence”
The advertising watchdog has also called up two influencers for misleading promotions.
Performance marketing people: Former Sony Playstation President chairs Bidstack, Hiscox gets new marketing director and Braze snaps up new CMO
Teads continues to bolster its US leadership team, while Cavai, Cowshed Social and Journey Further see new C-suite hires, Wavemaker welcomes a new Head of Addressable and former Haymarket alumni bags a Business Director role at Verasity.
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GARM unveils 3 new ad safety guides as brands enter the metaverse
New adjacency standards for Feed, Stories, In-stream Video, In-stream Audio and Display overlay help ensure brand safety is built into new metaverse spaces prior to monetisation.
Ad spend on pirate sites dips dramatically in countries monitored by White Bullet
Data from the cyber safety company shows ad spend on pirate websites is almost four times lower than in unmonitored countries.
Dentsu buys Pexlify to ramp up customer experience tools for Merkle clients
Pexlify to become a Merkle company, aiding Dentsu’s ambition to reach 50% of net revenue generated by ‘Customer Transformation & Technology’.
Seedtag buys KMTX to drive forward full-funnel cookieless ad solution
Seedtag’s acquisition of France-based AI provider adds capabilities to become the global provider in contextual advertising partnerships.
Finding the missing link: research identifies ‘user centric’ content as key to better ad attention
Study finds quality digital advertising is rooted in user centricity, providing a framework to deliver better media experiences that benefit consumers, brands and publishers.
Performance marketing people: Snap boosts EMEA sales team as Wavemaker welcomes new CEOs in Canada and UK
Teads and Twillio get new CMOs, 30 jobs created at Mediaworks’ Manchester office and Infinite Arcade powers up its metaverse marketing team in San Francisco. We round up the movers and shakers in the global performance marketing industry this month.
Call for entries: Performance Marketing World Awards UK 2022
PMW has launched its competition to celebrate the best of performance marketing in the past 12 months.
Bad news: is Facebook about to unfriend publishers?
Multi-million dollar licensing deals hang in the balance as news giants fear a shift away from publisher tie-ups and onto AI-curated content. Should performance marketers be concerned?
Google faces split as programmatic ad ‘transparency bill’ reaches Senate
Democrats and Republicans unite with a potential law that could shake up the programmatic ecosystem… and break up Google and Meta. Is the day of regulatory reckoning nigh?
Alibaba programmatic ad pulled for portraying young girl in sexual manner
Programmatic ad served up via open marketplace to NewsNow and MailOnline banned from appearing again.
Love Island partners with Reddit, providing fans with the ultimate fire pit gossip
Do you want to go for a chat? Love Island’s official fan partnership with Reddit gives fans behind the scenes access and exclusive content on the islanders.
Netflix not chill: 36% of UK consumers say they would cancel if the platform goes ad-funded
A proposed new funding model is set to herald some major changes at the OTT media streaming giant, according to a new report.
Performance marketing people: Google DeepMind pioneer joins Kin + Carta, new US boss at Incubeta
Yahoo shakes up its senior team in APAC, iProspect brings in a digital data veteran from Performics and a former Twitch director leads Reddit in Germany. We round up the movers and shakers in the performance marketing Industry this week.
Earth Day angst: almost half of Brits can’t afford to be more sustainable
With more affordable options a click away, consumers are struggling to justify making eco-friendly product purchases amid a growing cost of living crisis.
Stagwell powers up e-commerce tools for advertisers with BNG acquisition
Global Affiliate Brand New Galaxy joins Stagwell to accelerate connected commerce and digital transformation for global brands.
Getting metaverse ready: NBCUniversal and HTC join Anzu’s in-game advertising mission
Major brands join Anzu’s growing list of strategic investors as in-game ads attract more money from performance marketer’s budgets.
Publishers unite: The Trade Desk partners The Ozone Project to boost open web ad reach
The deal links advertisers with 99% of online adults, providing a 'brand-safe' environment made up of 12 of the biggest publishers in the UK.
War in Ukraine: don’t let adtech dollars fund fake news, warns WFA
Blunt use of programmatic ad exchanges could result in unwittingly supporting misinformation, as Russia’s invasion sparks an unprecedented brand boycott of the region.
ITV goes hybrid: will Brits ditch ads for a Netflix-style model?
A digital-first approach pits the iconic commercial broadcaster up against the tech giants of Amazon and Netflix. But will viewers pay to be ad-free as inflation bites?
Disney gets serious about data: Horizon Media deal boosts ad measurement
The ‘House of Mouse’ is extending its data clean room, letting brands track their ads on the media giant’s platforms in a privacy-centric way.
UK news giant 1XL links with Outbrain for native ads
Sponsored content will diversify revenue streams for 43 local news media publishers, including Newsquest, Johnston Press, Archant, Iliffe Media, and Tindle.
This week on PMW: T-Mobile’s in-taxi videos; blockchain ads come to China
What did Brits spend Boxing Day searching for? Why is T-Mobile buying an in-taxi video firm? How are user surveys being integrated into programmatic ads? We look at the big news and moves in performance marketing this week…
This week on PMW: trackable packaging and Facebook’s new brand safety controls
How is Tetra-Pak helping CPG brands scale-up their smart packaging? And how are Coca-Cola and Walmart using Snap for Black Friday sales? We round-up the biggest news and moves in performance marketing this week...
Pay for performance only: Why Rakuten Advertising is taking on the risk for brands
The ‘Accelerate’ affiliate marketing program assumes the financial risk of testing new publishers, meaning advertisers are guaranteed to only pay for results.
The Trade Desk wins programmatic deal with Middle East media giant Choueiri
The Trade Desk has secured a new partnership with Choueiri Group to offer greater programmatic ad access to brands and agencies in the Middle East region.
The performance marketing world this week: Nike’s new app and Pepsi’s latest data tool
How is Nike using its first-ever free brand app to boost sales in Asia? And how is Pepsi bridging local in-store sales with a global AI merchandising tool? Catch up on this week’s product launches, biggest campaigns and industry shake-ups in our packed weekly round-up below...
The performance marketing world this week: latest tools, best campaigns and new faces
From Boohoo’s latest SEO drive to AI-powered Facebook ad audits, it’s been another packed week for the performance marketing industry. Catch up on this week’s product launches, biggest campaigns, partnerships and people moves, all in one place...
Joining the conversation: Reddit opens chat threads to ads for the first time
Reddit’s new ‘conversation’ format is designed to help advertisers reach people when they are most engaged - sharing their passions and interests on one of the most popular, and overlooked, sites on the internet.