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PMW Global Awards 2023: all 18 winners announced
From K-Pop to ‘Goatbusters’; the winners of the Performance Marketing World Global Awards 2023 have been revealed. With work spanning the Americas, Asia, Europe and the MENA region, we showcase the campaigns, teams and people that took the top accolades – and offer analysis on why they won.
Is Twitter better off without Musk?
Elon Musk’s departure as CEO has some experts suggesting that Twitter is back in business for advertisers, but with the tech genius staying on as CTO, just how much control will incoming CEO Linda Yaccarino have?
Performance Marketing People: Musk steps down as Twitter CEO and Snap announces new EMEA Senior Marketing Director
In our latest round-up of industry moves, InstaVolt hires a new Marketing Director and Havas Media Group India shakes up its leadership team.
YouTube’s CTV ad changes: “unskippable” opportunity or potential pitfall for advertisers?
YouTube has announced two changes to its CTV ads format. While many experts believe they present a good opportunity for brands to increase their visibility, some warn of the dangers of becoming a “visual tax” for viewers.
KSI and JD Sports rapped by ASA for promotional Instagram post not identified as an #ad
The sports retailer and popular YouTuber was found to violate the CAP Code by neglecting to identify sponsored content posted to KSI’s Instagram as marketing communication.
Top 5 martech tools this week: Unbounce, Analytic Partners, Reddit, Recurly, Impact+ and Scibids
From cross-platform subscription analytics to carbon cutting programmatic campaigns, here’s our round up of new ways to power up your tech stack.
Performance Marketing World Global Awards UK 2023: shortlist announced
With work for Toyota, Etihad and KFC among the nominations, here are the campaigns, teams and people that made it through to the final round, ahead of the winner’s announcement at the end of the month.
Analysis of top 35 Christmas ads reveals six ways brands can optimise long-term impact
Aldi, Coca-Cola, Sky and Lego are the most consistent brands scoring long term effectiveness from their Christmas ads, with key patterns linking their success.
Performance marketing people: Teads hires ex Yahoo and Dentsu staffer and Calendly has a new CPO
In our latest roundup of industry moves, the former Global Head of Media at Mastercard joins Journey Further and Utiq marks its launch with a series of hires across it German division.
TikTok teaches brands performance marketing tips in new advertiser hub
TikTok World Hub covers four main areas of focus – creative, commerce, performance and branding – with video and written content aimed at “teaching brands how to drive the most value from and optimise their advertising”.
Instagram tests UGC sharing tool to help brands bridge gap with creators
Brands can get access to deeper insights into user trends and get better value from ad targeting.
TikTok, ITV, ASOS and Ocado to speak at PMW FutureCommerce event live in London
Hear from some of the UK’s biggest brands sharing their winning e-commerce marketing strategies in a fast-moving world of AI, CTV and retail media.
Steven Bartlett’s Flight Story buys performance marketing agency in US
“We’re stepping into the third iteration of the internet as we know it.” Dragon’s Den star doubles down on data-driven marketing with the acquisition of Mint Performance Marketing.
Performance Marketing People: Kantar Media hires new Global CEO and former Meta staffer joins Anzu
In our latest round-up of industry moves, Onetag makes two new hires to bolster its UK expansion and a former Lead Data Scientist at Facebook has been appointed VP, Head of Data Science at Dataseat.
Google’s competition with TikTok heats up as it expands YouTube Shorts’ offerings for advertisers
Amid declining ad revenue, Google has added several new features to YouTube Shorts aimed at enticing advertisers to reconnect with the platform, but experts fear Shorts’ is failing to adequately differentiate itself from TikTok.
Amazon becomes Pinterest’s first ever third-party ad partner
After reporting major Q1 losses and share price drop for Pinterest, a partnership with Amazon hopes to deliver strong performance to advertisers in the first ever third-party ad deal on the platform.
Snap launches new ad formats and AI-powered solutions for advertisers
Part of the social network's ambitious growth plans, Snapchat has introduced several new advertising features allowing marketers to engage with its community of over 750 million monthly users.
Top 5 adtech tools this week: Attest, Yext, Ocient, Intent IQ and Media HQ
From ‘no code’ website builds to AI optimised press releases, here’s our round up of new ways to power up your tech stack.
Samsung and Amazon invest in data clean rooms to bolster CTV ad measurement privacy
Data clean rooms appear to be the wave of the future for advertisers looking to expand their first-party data programs without jeopardising consumers’ privacy.
IAB: digital adspend tops £26bn as retail media data revealed for first time
Desktop outgrew mobile for UK adspend in the first time in report's history as 2022 defied political, economic and regulatory headwinds - search accounting for more than half of all spend.
Google set to incorporate generative AI into its ads business
Following the release of its AI chatbot Bard last month, Google is reportedly preparing to ramp up its use of the technology by adding generative AI to Google Ads.
Digital marketing agency Climb Online accelerates APAC expansion
After establishing a new office in The Philippines, Climb Online has brought on Mazuma Mobile Australia, its first Australian client.
Steven Bartlett’s Flight Story acquires Zebu Digital to boost Web3 marketing capabilities
The company’s expertise will form part of the marketing and communication agency’s latest innovation arm, Flight3, to help clients capitalise on the emerging worlds of blockchain, AI and VR.
Podcast hosting platform Libsyn renews multi-year ad partnerships
Exclusive deals with shows from Dr. Phil, A Date With Dateline and Very Bad Wizards, covering programmatic ads and host-read announcements.
Hospitality giant Mitchells & Butlers convinced to change tack and appoint new digital agency
Competitive pitch saw agency 26 sell its strategic and data-driven capabilities well enough to convince Mitchells & Butlers to abandon its incumbent media partner, Havas Media Group.
Top 5 adtech tools this week: Bytebrew, Kevel, Bria, IAS and DESelect
From mobile game ad optimisation to fighting marketing fatigue via CRM tools, here’s our round up of new ways to power up your tech stack.
Meta launches AI model capable of cutting specific objects out of images
‘SAM’ has the potential to help advertisers by easing the process of contextualising and 'slicing and dicing' images to sell ads.
Top 5 adtech tools this week: Reddit, Hawk, Signifyd, Calendly and Veridooh
From matching search data to poster and audio campaigns to next-gen CRM, here’s our round up of new ways to power up your tech stack.
Talon continues global expansion with acquisition of Evolve
Partnership will see the OOH media agency gain a bigger international footprint while Evolve enjoys broader data and tech capabilities.
AOP urges digital industry to help combat illegal data scraping
The decline of tracking cookies has sparked a need for more accurate first-party data to understand customer behaviour. However, the AOP claims unscrupulous tech vendors are jeopardising the future of data by stealing publishers’ IP.
Ozone partners with LGBTQ+ favourite PinkNews to diversify its programmatic
The partnership aims to further diversify Ozone’s list of publishing partners to enhance its insight and activation capabilities.
ASOS signs 3 year deal with Criteo
After a rocky year for marketing at ASOS, Criteo aims to boost the retail media business with new native ad formats in search and across CTV.
Want global recognition and an interview with PMW? Last chance to enter the 30 Under 30 Awards
Got something to shout about and need some help shouting? Enter you or a colleague before it’s too late and we’ll help you spotlight it.
New mobile data analysis platform Skyrise launches following merger
Manchester-based agencies Regital and Skyrise Intelligence will harness mobile network data to offer ‘real world alternative to buying, planning, and measuring media'.
Performance Marketing Unlocked: Unilever, Samsung, Nivea, EA Games and HSBC among major brands speaking live
In a month’s time, over 500 marketers will assemble in London’s ExCeL for an event powered by brands. With high-profile speakers, cutting edge tips, and some big surprises... can you afford to miss out?
Performance marketing people: Netflix and Reddit leadership shuffles, former Twitter seniors move on and incoming IPA President takes EMEA and UK helm at GroupM
In our latest round-up of industry moves, leadership shuffles and promotions also announced for SINE Digital, a new COO joins Publicis Groupe and Google veteran becomes YouTube MD.
Ad server built has Disney – called YODA
New technology supplies ads across Hulu and Disney+ platforms with first-party data, as the media giant has fun naming adtech after characters from its famous movie franchises.
L’Oréal appoints Productsup to handle data and commerce operations
Product-to-consumer platform Productsup hopes to provide L’Oréal Australia and New Zealand with more control over its product data across all channels.
Puss in Boots teaches Spanish with AI
Chatbots become a new way to drive measurable engagement for brands, with language app Memrise and DreamWorks Animations teaming up to provide language lessons with AI.
Shutterstock partners Meta to boost data for AI image library
AI generated content is predicted to be one of the biggest trends of 2023 – and this new partnership looks to add a level of credibility and transparency for creators and advertisers alike.
Jargon Buster: marketing explainer series now free for registered PMW users
Performance Marketing World has expanded its PMW Jargon Buster – the evolving guide to explaining key industry terms – providing free access to all registered users.
Performance marketing people: New marketing heads at the helm of Co-op and Denny’s while dentsu shuffles EMEA exec team
Former CEC Entertainment marketing chief joins Denny's, Havas Media Group India gets new director of marketing, and new senior leads at Meta and Disney Star make up our latest round-up of people moves.
Performance marketing people: Ogury’s new CEO and Google VP joins ASOS
ASOS welcomes Google VP as a non-executive director while FTG sees Expedia leader join its board and Ogury and Teads elevate from within in the first round-up of industry moves of 2023.
Scope3 brings carbon neutral inventory to Yahoo
Integration aims to bring carbon neutral inventory to advertisers via Yahoo’s automated ad exchange for publishers.
YouTube wins NFL Sunday Ticket as sports streaming battle heats up
Landmark $14bn deal signals how big tech is changing the market for live sports rights, as Google blitzes Apple and takes on Amazon to bring in a lucrative new audience and ad inventory options.
eBay unlocks Pinterest creators’ audiences with Idea Ads
eBay UK promotes DIY decor and creator marketing in a Paid Partnership campaign on Pinterest, using a ad new format on the social platform.
The day the ads disappeared: Google outage “cost advertisers thousands per hour”
Many Google users enjoyed ad-free browsing for several hours last Thursday... and advertisers lost crucial pre-Christmas traffic. Is the ad industry still too reliant on the tech giants?
Yahoo and Taboola enter 30-year contract for native advertising
Yahoo takes 25% stake in Taboola in a commercial agreement aiming to generate $1bn in annual revenue.
Marketing to gamers: integrated ad experiences power up engagement
With one in three gamers saying ads negatively impact their experience, brands need to be more co-op friendly to reach this lucrative and growing audience. Ready player two?
ITV supercharges retail media offer with Boots and Tesco partnership
As the new look ITVX streaming service goes live, the broadcaster announces a raft of new services for advertisers, including enhanced measurement tools and an improved ad platform.
Economic turmoil forces 70% of marketers to change their Black Friday discount plans
More than a third of marketers taking part in Black Friday have reduced the deals they will be offering, as the recession starts to bite.
Ozone debuts pre-roll video ads with Abba Voyage and AKA
Digital ad platform Ozone has launched a pre-roll video capability with a debut campaign from the integrated creative, marketing and advertising agency, AKA.
Tripadvisor partners Turkish tourist agency for first native content on Prime Video
Created by the travel platform’s newly launched in-house studio, the video series will offer high-impact exposure opportunities for global destinations seeking to drive visitation and awareness.
Klarna takes on the tech giants with new shopping features
The Buy Now Pay Later provider has unveiled Klarna Spotlight – a suite of products including shoppable content, intelligent search and an upgraded carbon tracker.
TikTok and IAS give advertisers confidence with third-party brand safety measurement
Marketers are slowly getting their way onto TikTok to take advantage of its huge user base, but can they trust their ads will appear next to suitable content?
Top 5 adtech tools this week: DoubleVerify’s Attention Lab and Match2One’s Shopify App
From real time segmentation to matching customer IDs and creative insights, here’s our round-up of new ways to power up your tech stack…
Performance Marketing Unlocked: two day extravaganza coming to London in March 2023
The marketing community will assemble in London’s ExCeL for an event powered by brands. With high-profile speakers, cutting edge tips, tailored sessions and some big surprises... can you afford to miss out?
Tech tracker round-up: fighting ad carbon emissions and creating Web3 customer data platforms
How is AI being used to understand the seven types of gamer – and why is Sprout Social partnering Salesforce? We round-up the biggest ad tech innovations around the world in one place.
PMW Jargon Buster: new explainer series for performance marketers goes live
Do you know your CMP from your CDP? Our handy guide goes beyond a simple glossary to help practitioners and managers alike skill up fast.
Nestlé gets new MD for UK and Ireland, Omnicom and Hearts & Science shuffle internal teams
Our latest round-up includes new hires at The Specialist Works and Havas Media Group, and former PMW Award winner joins Crossmedia.
‘Moments’ by Storyly turns individual users into creators
The new Storyly product allows users to create and post their own Stories directly in the mobile app.
Decarbonising data: Essence launches sustainable programmatic marketplace
Going beyond just ‘offsetting’, a major ad agency is aiming to reduce total carbon emitted per publisher by 33% on average
Performance marketing people: TikTok promotion, Netflix bolsters ad offering with Snapchat hires and Pinterest’s new Head of Global Business Marketing
McDonalds hires a new Chief Impact Officer, Mediabrands appoints Head of Performance for China and Yext gets a new CMO in the latest round-up of performance marketing people moves.
Posters go programmatic: Google expands DOOH ads into 360 display ad network
Placements combine traditional channels with the digital efficiency of programmatic, adjusting messages throughout the day
Performance marketing people: NFL marketing SVP moves to NWSL, Yahoo’s new Director of Native for APAC and Disney+ Hotstar announces new EVP
Leadership hires at Hill+Knowlton, dentsu, GroupM and DoubleVerify among this week’s performance marketing people moves.
'Entertaining content fuels product discovery': TikTok launches Shopping Ads
Advertisers can test new formats to put shopping experiences directly in front of the TikTok community.
Performance marketing people: Former HSBC APAC CMO joins Standard Chartered Bank, easyJet hires ASOS big hitter as CMO and Tug gets new Toronto MD
Our latest round-up of people moves in performance marketing also names new Customer Initiatives Officer at VoucherCodes, a suite of senior management hires at multilocal and managing partner at The Specialist Works.
Making the leap: 41% of performance marketers tempted to change jobs… but where to?
Our survey launches PMW’s Performance Marketing Workforce series, uncovering the trends in organisational culture, working practices, salary inflation and the responses to the skills gap.
Audio ads go mainstream, but can metrics and anti-fraud tech keep up?
As audio ads grow in popularity, third-party verification will play a critical role in preserving digital audio media quality, a YouGov report finds.
Smart speaker ads ‘fire up the brain’: neuro research indicates higher audience engagement
Branded smart speaker ads trigger a 25% increase in overall brain activity when compared to branding in standard audio ads, according to a new brain study.
Ethical adtech? Terrific teams? Remarkable ROAS? Enter PMW’s 2022 Awards
Show off your proudest campaigns, initiatives and superstar staff across 26 categories, with judges from Samsung, Deliveroo, Vitality ready to assess the best in performance marketing this year.
Don’t miss PMW live today on Instagram for episode 2: the symbiotic relationship between brands and influencers
Join PMW live today on our Instagram channel to discuss influencer marketing with global platform LTK, influencer Emily Valentine and Campaign Magazine.
Strong but slowing growth for UK marketing budgets as cost of living crisis bites
IPA Bellwether report for Q2 2022 shows stagnant main media budgets, with performance marketing spend seeing steep drops in growth rates.
Meet the PMW UK Awards judges: Greg Levine, Vitality
“If we held a performance marketing awards show a decade ago, we'd have 12 people. We’re filling ballrooms now!” Hear from our Chair of Judges on why now is the time to celebrate your success stories, large or small.
Influencer Marketing Trade Body launches regulatory advice service REASSURE
Advertising regulation is playing catchup to the rapidly changing digital landscape, with children’s safety on social being a main concern. The IMTB aims to answer these issues with new regulatory advice service.
Amazon investigated over treatment of third-party sellers on UK Marketplace
UK's competition watchdog to investigate how the online giant is using third-party seller data and whether it is using its position to give unfair advantage to its own retail business through anti-competitive practices.
Nearly half of parents in media agencies and ad tech have considered leaving the industry for better work/life balance
Almost three-quarters don’t work flexible hours, as new research prompts a pledge that employers can join to help create parent-friendly environments at work.
Brand management lacking: less than half of UK retailers respond to online reviews
Follow-up from study highlighting a lack of brand management strategy across businesses
“Keeping it reel”: differentiating between Love Island star and authentic influencer
Watch PMW’s Instagram live with Love Island’s Liberty Poole and her brand partner Skinny Tan to explore the difference between aspirational and relatable influencers, how they can be used for your brand, and why Instagram is in decline.
TikTok’s music gets a brand remix with Jackleg Studio as official “Sound Partner”
Music-makers for Ray Ban, American Express, Valentino and more, Jackleg Studio becomes part of TikTok’s programme to help brands tap into music and sound on the platform.
PMW goes live with Love Islander Liberty Poole, Skinny Tan and Campaign Magazine
Join PMW live on our Instagram as we invite 2021 Love Islander Liberty Poole, Skinny Tan’s Hayley Hall and Gurjit Degun from Campaign Magazine to an online discussion about how brands can get the most out of influencer marketing.
Deliveroo woos FMCG brands with new ad platform
Brands can reach an audience hungry for food content with relevant offers across Deliveroo’s apps and via social media, email and push notification campaigns.
ASA rules against Paramount UK’s Comedy Central pre-roll ad for “irresponsible targeting” and being “likely to cause serious offence”
The advertising watchdog has also called up two influencers for misleading promotions.
Performance marketing people: Former Sony Playstation President chairs Bidstack, Hiscox gets new marketing director and Braze snaps up new CMO
Teads continues to bolster its US leadership team, while Cavai, Cowshed Social and Journey Further see new C-suite hires, Wavemaker welcomes a new Head of Addressable and former Haymarket alumni bags a Business Director role at Verasity.
GARM unveils 3 new ad safety guides as brands enter the metaverse
New adjacency standards for Feed, Stories, In-stream Video, In-stream Audio and Display overlay help ensure brand safety is built into new metaverse spaces prior to monetisation.
Ad spend on pirate sites dips dramatically in countries monitored by White Bullet
Data from the cyber safety company shows ad spend on pirate websites is almost four times lower than in unmonitored countries.
Dentsu buys Pexlify to ramp up customer experience tools for Merkle clients
Pexlify to become a Merkle company, aiding Dentsu’s ambition to reach 50% of net revenue generated by ‘Customer Transformation & Technology’.
Seedtag buys KMTX to drive forward full-funnel cookieless ad solution
Seedtag’s acquisition of France-based AI provider adds capabilities to become the global provider in contextual advertising partnerships.
Finding the missing link: research identifies ‘user centric’ content as key to better ad attention
Study finds quality digital advertising is rooted in user centricity, providing a framework to deliver better media experiences that benefit consumers, brands and publishers.
Performance marketing people: Snap boosts EMEA sales team as Wavemaker welcomes new CEOs in Canada and UK
Teads and Twillio get new CMOs, 30 jobs created at Mediaworks’ Manchester office and Infinite Arcade powers up its metaverse marketing team in San Francisco. We round up the movers and shakers in the global performance marketing industry this month.
Call for entries: Performance Marketing World Awards UK 2022
PMW has launched its competition to celebrate the best of performance marketing in the past 12 months.
Bad news: is Facebook about to unfriend publishers?
Multi-million dollar licensing deals hang in the balance as news giants fear a shift away from publisher tie-ups and onto AI-curated content. Should performance marketers be concerned?
Google faces split as programmatic ad ‘transparency bill’ reaches Senate
Democrats and Republicans unite with a potential law that could shake up the programmatic ecosystem… and break up Google and Meta. Is the day of regulatory reckoning nigh?
Alibaba programmatic ad pulled for portraying young girl in sexual manner
Programmatic ad served up via open marketplace to NewsNow and MailOnline banned from appearing again.
Love Island partners with Reddit, providing fans with the ultimate fire pit gossip
Do you want to go for a chat? Love Island’s official fan partnership with Reddit gives fans behind the scenes access and exclusive content on the islanders.
Netflix not chill: 36% of UK consumers say they would cancel if the platform goes ad-funded
A proposed new funding model is set to herald some major changes at the OTT media streaming giant, according to a new report.
Performance marketing people: Google DeepMind pioneer joins Kin + Carta, new US boss at Incubeta
Yahoo shakes up its senior team in APAC, iProspect brings in a digital data veteran from Performics and a former Twitch director leads Reddit in Germany. We round up the movers and shakers in the performance marketing Industry this week.
Earth Day angst: almost half of Brits can’t afford to be more sustainable
With more affordable options a click away, consumers are struggling to justify making eco-friendly product purchases amid a growing cost of living crisis.
Stagwell powers up e-commerce tools for advertisers with BNG acquisition
Global Affiliate Brand New Galaxy joins Stagwell to accelerate connected commerce and digital transformation for global brands.
Getting metaverse ready: NBCUniversal and HTC join Anzu’s in-game advertising mission
Major brands join Anzu’s growing list of strategic investors as in-game ads attract more money from performance marketer’s budgets.
Publishers unite: The Trade Desk partners The Ozone Project to boost open web ad reach
The deal links advertisers with 99% of online adults, providing a 'brand-safe' environment made up of 12 of the biggest publishers in the UK.
War in Ukraine: don’t let adtech dollars fund fake news, warns WFA
Blunt use of programmatic ad exchanges could result in unwittingly supporting misinformation, as Russia’s invasion sparks an unprecedented brand boycott of the region.
ITV goes hybrid: will Brits ditch ads for a Netflix-style model?
A digital-first approach pits the iconic commercial broadcaster up against the tech giants of Amazon and Netflix. But will viewers pay to be ad-free as inflation bites?
Disney gets serious about data: Horizon Media deal boosts ad measurement
The ‘House of Mouse’ is extending its data clean room, letting brands track their ads on the media giant’s platforms in a privacy-centric way.
UK news giant 1XL links with Outbrain for native ads
Sponsored content will diversify revenue streams for 43 local news media publishers, including Newsquest, Johnston Press, Archant, Iliffe Media, and Tindle.
This week on PMW: T-Mobile’s in-taxi videos; blockchain ads come to China
What did Brits spend Boxing Day searching for? Why is T-Mobile buying an in-taxi video firm? How are user surveys being integrated into programmatic ads? We look at the big news and moves in performance marketing this week…
This week on PMW: trackable packaging and Facebook’s new brand safety controls
How is Tetra-Pak helping CPG brands scale-up their smart packaging? And how are Coca-Cola and Walmart using Snap for Black Friday sales? We round-up the biggest news and moves in performance marketing this week...
Pay for performance only: Why Rakuten Advertising is taking on the risk for brands
The ‘Accelerate’ affiliate marketing program assumes the financial risk of testing new publishers, meaning advertisers are guaranteed to only pay for results.
The Trade Desk wins programmatic deal with Middle East media giant Choueiri
The Trade Desk has secured a new partnership with Choueiri Group to offer greater programmatic ad access to brands and agencies in the Middle East region.
The performance marketing world this week: Nike’s new app and Pepsi’s latest data tool
How is Nike using its first-ever free brand app to boost sales in Asia? And how is Pepsi bridging local in-store sales with a global AI merchandising tool? Catch up on this week’s product launches, biggest campaigns and industry shake-ups in our packed weekly round-up below...
The performance marketing world this week: latest tools, best campaigns and new faces
From Boohoo’s latest SEO drive to AI-powered Facebook ad audits, it’s been another packed week for the performance marketing industry. Catch up on this week’s product launches, biggest campaigns, partnerships and people moves, all in one place...
Joining the conversation: Reddit opens chat threads to ads for the first time
Reddit’s new ‘conversation’ format is designed to help advertisers reach people when they are most engaged - sharing their passions and interests on one of the most popular, and overlooked, sites on the internet.