Wylie on… psychographic potential

Data 2023: Clawing back lost marketing opportunities with the DPDI bill and why the metaverse won’t suit everyone

Is your brand metaverse-appropriate? Brands warned against jumping the gun

“Every business has data as its oil, they just need to know how to use it properly”

DPDI: “When there is no harm likely to happen, don’t create a cost or a burden on business”

The innovation roadmap for performance marketing: Sarah Salter, Wavemaker

The Surreal deal: how a plucky new cereal brand is eating its rivals for breakfast

Numbers man Nick Reid on Musk, cheese and Italian B&Bs

Taking marketing measurement to the next level: Nick Reid, DoubleVerify

Wannabe lawyer to laughing at LinkedIn's liars

What do you meme? Monetising the creator economy

“Naive at best”: why Twitter’s ‘ungovernable’ community notes ought to have marketers concerned

Apple Vision: should marketers now take Mixed Reality seriously as a performance channel?

Performance marketing people: former Google X CBO joins Flight Story and EssenceMediacomX bolsters its leadership team

20 NHS Trusts caught sharing patients’ personal data with Facebook: “There’s no excuse not to have a crystal-clear understanding”

PMW Global Awards 2023: all 18 winners announced

Meta steps out walled garden for summer with ‘decentralised’ Twitter copycat

Shutterstock to buy GIPHY and its 15 billion daily impressions from Meta

Is Twitter better off without Musk?

Is Meta’s future murky? EU hits Facebook parent with record €1.2bn fine

Performance Marketing People: Musk steps down as Twitter CEO and Snap announces new EMEA Senior Marketing Director