Wylie on… why creativity trumps data

Building brand relationships with niche audiences: David Trencher, Reddit

Data 2023: Clawing back lost marketing opportunities with the DPDI bill and why the metaverse won’t suit everyone

Is your brand metaverse-appropriate? Brands warned against jumping the gun

“Every business has data as its oil, they just need to know how to use it properly”

DPDI: “When there is no harm likely to happen, don’t create a cost or a burden on business”

The innovation roadmap for performance marketing: Sarah Salter, Wavemaker

The Surreal deal: how a plucky new cereal brand is eating its rivals for breakfast

Numbers man Nick Reid on Musk, cheese and Italian B&Bs

Taking marketing measurement to the next level: Nick Reid, DoubleVerify

Wannabe lawyer to laughing at LinkedIn's liars

Three things you might have missed this week that you shouldn’t ignore…

Scope3 opens up digital advertising emissions data to all

Top 5 adtech tools this week: Showheroes, Wavemaker, SMG, Analytic Partners and IMPACT+

Elon Musk to charge subscription fee: “final nail in Twitter’s coffin”

TikTok defends itself after €345m fine for child safety breach

Performance marketing people: Onetag hires new COO and Outbrain announces suite of senior moves

The PMW 100 Powerlist: final winners 20 - 1 revealed

Three things you might have missed last week that you shouldn’t ignore...

The PMW 100 Powerlist: winners 60-41 revealed

TikTok Shop opens in the US