Digital Demand Tracker: What brands and sectors are being searched for this week?

A look at the companies and sectors receiving the largest growth in online searches, and the reasons why.

Performance Marketing World, in partnership with MediaVision, brings you our regular Digital Demand Tracker - a source of data around search trends online.

Here’s what the data shows for the week commencing 12th July 2021… 

Market Demand by Sector

Sector

Change (YOY)

Beauty

-14.22%

Fashion

+5.90%

Homeware

-15.92%

Property

-12.76%

Supermarkets

-19.63%

Tech and Goods

-25.76%


As seen in our last tracker, weddings are back in business as people search for Black Tie Dresses (+335%), Boob Tape (+465%) and makeup - be it Gift Sets (+467%) or Festival Makeup (+253%). 

But Travel is starting to show the first hints of growth, and with the UK’s further removal of restrictions on the horizon, it is likely to show an even greater rise in the coming weeks. This has been seen in searches such as Mens Wash Bag (+246%) and Villas in Menorca (+127%).

Adam Freeman, Managing Partner at MediaVision says: “We can clearly see the effect of lockdown restrictions being lifted with searches trending towards going-out fashion, makeup and wedding attire. 

“And with the lift of travel restrictions from July 19th it will be interesting to see if searches for holidays, airlines and holiday accessories, like Mens Wash Bag and Villas in Menorca will expand further.”

Brand Demand by Sector

Sector

Change (YOY)

Beauty

-30.04%

Fashion

-6.26%

Homeware

-31.17%

Property

-2.13%

Supermarkets

-10.18%

Tech and Goods

-22.23%

Although the Beauty market has experienced a slight decline over the last two weeks, some brands are showing significant growth. In particular; Kkw Beauty (+146%), Paula's Choice (+43%) and The Perfume Shop (49%) - which has been experiencing upticks in search for four consecutive weeks.

Meanwhile, the Fashion brands that have been searched the most are Silkfred (+192%), Anya Hindmarch (+144%), House Of CB (+135%) and Lavish Alice (+143%).

And it seems that the Property sector is still strong, driven by exponential growth in searches for companies such as Croudace Homes (+892%), Stirling Ackroyd (+576%), Inland Homes (+498%) and Strutt & Parker (+255%).

All data has been sourced from MediaVision’s Digital Demand Tracker, which can be found here.


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