From its first ‘Flyer’ ads in 2004, through to Instagram Sponsored Stories and Messenger chatbots, Meta, the parent company of Facebook, has been pivotal in the growth of performance marketing over the past two decades. As such, PMW is thrilled to have the social pioneer’s support as the headline partner for its inaugural event.
The Next Generation Data-Driven Marketing seminar has been designed to help brands and marketers cut through confusion in the industry, beyond the usual sales pitches, and learn how to get the most out of their budgets and resources from those already winning in the sector.
High-profile speakers from major organisations including Reckitt, Unilever, MADE.com, Boots and Heathrow Airport will lead the discussions as we move into a post-pandemic and privacy-first world.
The PMW editorial team will also chair two no-holds-barred panel debates on the opportunities and threats facing the industry in 2022 and beyond, from cookie deprecation to bridging the data skills gap.
Event delegates will come home with valuable new contacts, heightened industry knowledge and strong actionable insights on all disciplines of performance marketing, from search and PPC to e-commerce and influencer marketing.
The Next Generation Data-Driven Marketing seminar will take place at the prestigious Cavendish Venues America Square in East London on Tuesday 30 November 2021, with Early Bird tickets booked by 29th October available at half the price of regular admission.