Performance Marketing Agency of the Year: Journey Further

The Journey Further agency turned the pandemic crisis into an opportunity for growth, with a new consultancy and winning big e-commerce clients. We reveal why they won the PMW Agency of the Year Award below… 

Performance Marketing Agency of the Year


Journey Further 

At the start of 2020, Journey Further had ambitious targets with regards to its fee income, and also had plans to expand its team across Leeds, Manchester and London. It also planned to launch a number of new services to build on its existing paid media, organic search, conversion and creative offering. 

When England’s first lockdown came into force in March, Journey Further saw a reduction in client fees, which led to the agency furloughing 21 people. Despite these challenging times, the agency recognised the value of e-commerce and won a number of key accounts in the retail sector, which helped it to recover over the course of the year. 

Having grown highly successful paid media, SEO, PR, conversion and creative teams, the second half of 2020 saw Journey Further expand into a number of new performance marketing areas that helped contribute to client fee growth.

Journey Further also launched a new consultancy offering to provide growth and digital transformation support for brands and also teamed up with revenue-based finance provider Uncapped, for the launch of its Accelerator offering, which offers performance marketing support to startups all over Europe. Clients that have come on board as a result include DTC home decor brand, Lick Home, and sustainable fruit & veg delivery service, Oddbox.

Learning is a key part of the culture at Journey Further. This is no more evident than in its weekly Learn Together sessions, which provide a chance for employees to share cool projects that they’re working on, industry updates, or to just talk about a passion. Topics have included dyslexia in the workplace, veganism, and TikTok.

Highly Commended


In the last 12 months, Croud has won multiple big brands and increased its global revenues despite the challenging business environment. For its clients, it has developed strategies to drive brand awareness and incremental cross-channel leads and used in-depth audience research to identify key markets and audience groups. 

As part of its partnership with the Alliance of Independent Agencies, Croud helped spearhead a market research study into the current state of wellbeing within advertising and it also joined organisations such as BIMA and UKAEG. This has opened up opportunities to be part of councils, and to contribute to thought leadership content and industry roundtable discussions.


  • Tug