One to Watch: Searsha Sadek

Winner

Searsha Sadek, head of growth, ProQuo AI

Searsha Sadek is head of growth at ProQuo AI, an AI-powered brand management platform. At only 29 years old, she has been a driving force across a number of areas in the business, including technology, artificial intelligence, data science, neuroscience, dashboard design and marketing expertise.

Her role as head of growth straddles several divisions at the business, including research and development, sales and marketing and general management divisions of the company. Sadek is responsible for identifying where the business has the greatest opportunities to grow, either through finding new ways for the AI and technology to deliver value to subscribers, or by addressing challenges which emerge as the company scales. 

She deals with a range of disciplines, including mathematics in data science, the articulation of a value-proposition in marketing, artificial intelligence, forecast growth for investors and neuroscience and psychology and sociology, among others. She also works on the most effective deployment of sales resources in revenue and ensuring empathetic sensitivity across the customer journey through to customer success. 

Part of the Operational Leadership team of ProQuo AI, Sadek also has a responsibility to contribute to and build the exceptional culture of the business, which has teams spread across New York, London and Johannesburg. The company is known for actively embracing diversity and inclusion and Sadek mentors many of the younger and older members of the ProQuo AI team. She has helped to underpin the credibility of the company’s commitment to enabling all talents to shine.