Data and Insights: Essence and Sainsbury’s

During the pandemic, Essence automated slot and target locations around Sainsbury’s stores that had capacity, managing demand during a crucial time. See why it won the PMW Data and Insights Award here...

02 December 2021

Winner

Essence 

Sainsbury’s

During Covid-19, Sainsbury’s needed to advertise to areas with availability for online delivery bookings. So Essence, in conjunction with Google, built a solution to automate slot and target locations around stores that had capacity, and turn off media when capacity was filled.


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