Data and Insights: Essence and Sainsbury’s

During the pandemic, Essence automated slot and target locations around Sainsbury’s stores that had capacity, managing demand during a crucial time. See why it won the PMW Data and Insights Award here...

02 December 2021

Winner

Essence 

Sainsbury’s

During Covid-19, Sainsbury’s needed to advertise to areas with availability for online delivery bookings. So Essence, in conjunction with Google, built a solution to automate slot and target locations around stores that had capacity, and turn off media when capacity was filled.


MORE FROM EVENTS AND AWARDS

Meet the PMW 30 Under 30 Chair of Judges: Boots’ Omni-Media Director

Retail winner: Performics @ Starcom for Primark

Mobile and App Marketing winner: Incubeta for M&S

SEO winner: Performics @ Starcom for Domino’s

Paid Social winner: Essence for The International Olympics Committee

Direct to Consumer winner: Precise TV for Decathlon

Performance Pioneer winner: Matthew Canner, Business Director, Starcom

Ethical/Sustainable Initiative winner: Sharethrough and Scope3

Paid Search winner: Spark Foundry for Asda

Purpose winner: Tug for WWF

LATEST NEWS

TikTok refreshes its Community Guidelines following UK government ban

More jobs to go at Amazon with AWS, Advertising and Twitch positions among those affected

Netflix powers-up ad measurement tools as hybrid tier ‘hits one million subscribers’ in US

Performance marketing people: ex-Meta head takes the marketing reins at BDB and former Burger King marketing chief returns to the food industry

Confirmed: TikTok banned on UK Government devices

ASOS signs 3 year deal with Criteo

Meta abandons NFTs amidst restructuring

More layoffs at Meta: 10,000 jobs to go as restructure timeline announced

ITV hopes to ‘recession proof’ businesses with new Recovery Budget Planner tool

Top 5 adtech tools this week: Hawk, SoundOut, Acxiom, HubSpot and un:hurd