Social Commerce: LTK, MATCHESFASHION

Winner

LTK (formerly rewardStyle)

LTK x MATCHESFASHION, MATCHESFASHION

MATCHESFASHION partnered with LTK and its premium lifestyle influencers on an Asia-Pacific region-focused campaign to establish the brand as the destination for all luxury fashion and accessories. The brand also wanted to be front of mind for influencers and consumers alike, by building loyalty and trust through content that demonstrated the product in full for considered purchases.

Owing to the impact of the Covid-19 pandemic, MATCHESFASHION leveraged LTK's decade of proprietary sales and performance data to gain market share in China, Taiwan and South Korea. Campaign influencers were selected based on historical sales to the brand and other luxury multi-retail competitors and were incentivised to create additional organic content through personalised weekly sales reports sent by LTK’s Influencer Growth team.

LTK built a network of 31 brand advocates for MATCHESFASHION, who performed consistently in line with their brand standards in both organic and paid content. The LTK team assessed campaign performance weekly using the brand and campaign portals to see which influencers were driving the highest volume of sales to inform real-time optimisation. 

By partnering closely with LTK, MATCHESFASHION exceeded performance with a record-breaking return on investment and year-on year revenue growth, despite the many challenges faced by the retail industry due to the pandemic. Results were exceptional across both key and smaller emerging APAC markets, which helped satisfy the brand’s wider business objectives for growth throughout the region.