Performance Marketing World Awards: all 23 winners announced

The winners of the inaugural Performance Marketing Awards 2021 have been revealed. Here are the campaigns, teams and people that took the top accolades at our live show in London. 

The victors reflect outstanding work across a number of product sectors, alongside awards for the best people, agencies, innovations and teams.

More than 60 shortlisted finalists across 23 categories were selected by a judging panel made up of industry leaders and experts.

This year’s Grand Prix was awarded to the Go Inspire Group for its outstanding work with the Pets at Home loyalty programme. 

Judges comments included:

"This is the strongest submission I've seen this year. Outstanding use of data planning and analysis, to drive a very impressive personalised communications strategy which has delivered results at the very highest level. Love the consideration for the full user journey beyond just CRM, and how that data should influence the holistic piece. Award winning work! Well done."

"This is an inspirational entry. The results are breathtaking with over 60% customer engagement and 2M going to charity as a result."

The awards were announced at a glamorous ceremony at Savoy Place in London 

The full list of 23 winners are listed below, follow this link for an in-depth look behind each winning campaign, alongside some highly-commended runners-up. 

Grand Prix: Go Inspire Group, Very Important Pets (VIP) Club, Pets at Home

Team of the Year: Performics @ Starcom

Performance Pioneer: Nadim Sadek, founder and CEO, ProQuo AI

Purpose: iCrossing UK, Keeping Up With Coronavirus in Wales

Performance Marketing Agency of the Year: Journey Further

EMEA Campaign: LTK (formerly rewardStyle), LTK x Missguided

One to Watch: Searsha Sadek, head of growth, ProQuo AI

Marketing Innovation: Spark Foundry, Settling the biggest debate in search, Asda

Services and Utilities: Partnerize & The Specialist Works, Powering Sustainable Partnerships, OVO Energy

Partnership Marketing: Rakuten Advertising, Engaging Customers with Card-Linked Offers, Harvey Nichols x Cardlytics

Programmatic Advertising: Croud, Dynamic creative optimisation at scale, IWG (Regus)

Direct to Consumer: iCrossing UK, Step-changing Fidelity's flagship ISA campaign, Fidelity 

Gaming and esports: Essence, EE Unleashes gaming ‘on the go’ with LADbible

Paid Social: Starcom, Winning the UK’s Race for Freedom, Asics

Brand of the Year: ProQuo AI

Financial and Legal: HDY Agency, Drive with Prime, V12 Vehicle Finance 

Integrated: McCann Central, Driving digital adoption amongst the ultimate resistors, Barclays UK

Paid Search: Tug, Driving Local Enquiries During Lockdown for GenesisCare

Retail: Journey Further, It’s curtains for the big brands – how we used relevance data to increase market share for, 247 Blinds

Social Commerce: LTK (formerly rewardStyle), LTK x MATCHESFASHION

Lead Generation: HH Global Interactive, Generating Relevant Leads Using Contextual Ad Targeting, Anglian Home Improvements

Data and Insights: Essence and Sainsbury’s 

Growth Marketing: Go Inspire Group, Very Important Pets (VIP) Club, Pets at Home