Taco Bell targets youth audience with anti-Christmas social campaign

Taco Bell UK launched a social and digital campaign encouraging people not to talk about Christmas.

The campaign, created by Spark Foundry and VT, will run across social throughout December, amplified across VT’s social media channels, including TikTok, Facebook and Instagram.

In the video, Taco Bell highlights how each year an average of 55,000 birthdays are forgotten due to being held in the same month as Christmas. This tongue in cheek campaign, aimed at a younger audience of 16–34-year-olds, ran across social throughout December.


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