Cadbury creates hyper-personalised ads for Diwali

Thousands of tailored versions of the same Cadbury ad were created as part of a new campaign, leading viewers to support their local stores during the holiday period in India.

Ogilvy and Wavemaker helped the chocolate brand launch #NotJustACadburyAd. 

The brand didn’t just advertise itself, but thousands of small businesses too. The agencies mapped local stores across India through their pin codes and geo-targeted customised ads to promote the stores in their areas. 

Using AI the agency created thousands of hyper-personalised versions of the same ad, prompting viewers to support their local stores, and making everyone’s Diwali happier and sweeter.

View a final version of one personalised ad below: 


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