Ogilvy and Wavemaker helped the chocolate brand launch #NotJustACadburyAd.
The brand didn’t just advertise itself, but thousands of small businesses too. The agencies mapped local stores across India through their pin codes and geo-targeted customised ads to promote the stores in their areas.
Using AI the agency created thousands of hyper-personalised versions of the same ad, prompting viewers to support their local stores, and making everyone’s Diwali happier and sweeter.
View a final version of one personalised ad below:
Let’s bring sweetness to this Diwali by supporting our local stores.
— Cadbury Celebrations (@CadCelebrations) October 22, 2021
Click on the link below to make an ad for them. https://t.co/sn4Z5vSyz3#Diwali2021 #NotJustACadburyAd #CadburyCelebrations #KuchAcchaHoJayeKuchMeethaHoJaaye pic.twitter.com/BKlIJrHxY7
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