The keys to success in today's world: Joanna Lyall, Brainlabs

PMW meets with Jo Lyall, UK CEO at Brainlabs to talk about why connection, experimentation and adaptability are integral skills for performance marketers today.

From the importance of food to the benefits of the pandemic, Jo provides a fresh and optimistic outlook on the digital marketing industry. 

As a judge for PMW’s upcoming 30 Under 30 Awards, Jo reflects on her own experience as a young starter. She reveals how the industry has changed and what are the new challenges that performance marketers are facing today. 


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