Jedi Knights and MI5: with Krishan Gandhi, iCrossing UK

"What pick-up line did the PPC say to the SEO?" asks Krishan Gandhi from iCrossing UK in his personal data file...

Krishan Gandhi, Head of Data & Analytics at iCrossing UK 

What was the last thing you bought in an actual shop?

Reiss Flintoff Quilted Hybrid Jacket. I get drawn into shops when in the city far too easily!

What was the last thing you bought online?

Phillips Hue White and Colour Smart Light Bulb. I'm a big fan of the Phillips Hue technology; love how it works seamlessly with Apple Homekit to create a connected home!

What was your dream job growing up?

I think this changed a lot depending on what TV or film I had seen recently. I’m sure at some stage I wanted to be everything from a Jedi Knight to a Pilot and MI5 analyst!

Where are you most likely to be seen after work?

After work drinks/socials with my team/colleagues; the best way to unwind and celebrate after delivering industry-leading work together. Made even better when you have a great group of colleagues to go with in great office locations (Leicester Square in London, or along the beach in Brighton!)

Do you have an annoying thing you find yourself saying a lot?

“Time and place”, maybe it’s the inner analyst in me but I tend to overanalyse situations and feel that every decision – much like a game of chess – must be made at the right “time and place”.

What is your ‘tune’?

I’ll give you three: Justin Timberlake – Cry Me A River, Eminem – Mockingbird, and The Alan Parsons Project – Sirius

What do you have for breakfast?

Chai tea most days but then an iced coffee is a must during those summer months!

What is your favourite stat?

There is enough DNA in an average person’s body to stretch from the Sun to Pluto and back 17 times. That's 3.67 billion miles x 17.

What can you not go a day (or a week) without?

Clearing my emails (personal inbox!); I have a thing about not having that dreaded double-digit or even triple-digital notification icon!

What is your favourite bad joke? (Ideally performance marketing related..)

"What pick-up line did the PPC say to the SEO?" 

"What did they say?"

"Have you ever thought of doing any attribution modelling?"