Performance marketing is all about attention. It’s the currency that is traded between consumers and advertisers, whether it’s seconds on a screen or clicks on a link. So, if you’re not an attention seeker, you’re not doing it right.
Attention Seekers is our brand new podcast where we get to know who’s seeking attention in the industry and how they’re doing it. Joined by guests ranging from senior executives to junior starters, we talk about what's overrated and underrated in the industry with host, Lucy Shelley, Junior Reporter at PMW.
In our first episode we get to know the team that brings PMW to you. Robin Langford, PMW's Premium Content Editor, spends the episode telling university tales, celebrating second-party data and redesigning cassette tapes for the performance marketing lovers of today.
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