Leeds-based Bidnamic has been awarded the Google Shopping account of craft beer supplier and subscription service provider Hoppily.
The deal will see Bidnamic work to optimise Hoppily’s 2300 stock keeping units (SKUs) in the UK market.
In the crowded craft beer market, this approach aims to place Hoppily in front of consumers through automatically adjusting bid values for each individual SKU on keyword searches.
Google Shopping has limited access to customer data, leaving retailers with less insight on where to spend their marketing budgets. Via a machine learning approach Bidnamic says it can access performance data and search terms, and grow sales through the platform.
Serving the customers and the partners
Liam Patterson, Founder and CEO at Bidnamic comments: “As a champion of the unusual and the underdog, Hoppily is right up our alley. Standing out in a crowded field can be difficult, but with access to the right data, we can create a strategy to help Hoppily grow.”
“Our goal has always been to represent our brewery partners with the passion and integrity they deserve and to cost effectively reach our end customers online but we were finding it increasingly challenging to do this effectively in a crowded market,” says Mark Fenn, Co-founder at Hoppily.
“Bidnamic’s plan to help us fit perfectly with our overall mission, and will continue to help us serve our customers and share the stories and latest beers of these great breweries!”