Conductor, an organic marketing technology company, has bought ContentKing, a real-time SEO auditing and monitoring technology based out of the Netherlands.
This deal combines Conductor’s enterprise organic marketing platform with a 24/7 technical monitoring tool, allowing greater collaboration across marketing teams.
ContentKing’s smart technology works in real-time, alerting marketing teams to issues before rankings are impacted, while also learning which problematic areas of a website to check more frequently and prioritising what impacts a unique business the most.
“Since the very beginning, we’ve been committed to building a platform that puts the success of our customers first. We’re constantly inventing new ways to help organic marketers unlock greater impact across their organisations. That’s why we’re thrilled to welcome ContentKing to Conductor,” said Seth Besmertnik, Conductor’s CEO and co-founder.
‘A major catalyst for the industry’
“With Conductor and ContentKing joining forces, digital teams will now be able to proactively ensure constant site best practices and quick triage of any future issues. This will result in more time spent improving the overall content and digital experience, and less time fixing problems, losing revenue, and worrying about something going wrong that you didn’t know about or couldn’t previously identify.”
Vincent van Scherpenseel, CEO and co-founder of ContentKing, sees joining Conductor as a major catalyst for the SEO industry: “For ContentKing, this combination meaningfully accelerates our ability to realise our long-term objectives and vision. It’s an exciting opportunity to play a part in building an end-to-end solution for how teams can work together and drive value in an ever-evolving search landscape—a search landscape that never sleeps.”
The combination of Conductor and ContentKing creates the first ever end-to-end enterprise organic platform in the category, made possible by $150M funding. This is the most significant transaction that has occurred in the organic marketing industry.
This is Conductor’s first ever acquisition and first major move since the financing.