Web3: what’s in it for performance marketers?

The metaverse should be a marketer's dream; offering more user data than ever-before in a gamified world. But without a killer app, how can the industry turn fantasy into cold, hard cash?

by Paul Simpson

To continue enjoying this article, please sign in. You can register for free for limited further access.

Please enter your details

Trouble signing in?

Reset password: Click here

Email: pmw.support@haymarket.com

Call: 020 8267 8121

Have you registered?

Maybe you have not yet registered with Performance Marketing World? If not, please go to our registration page - it only takes a minute to sign up