Web3: what’s in it for performance marketers?

The metaverse should be a marketer's dream; offering more user data than ever-before in a gamified world. But without a killer app, how can the industry turn fantasy into cold, hard cash?

by Paul Simpson

To continue enjoying this article, please sign in. You can register for free for limited further access.

Sign In

Trouble signing in?

Reset password: Click here

Email: pmw.support@haymarket.com

Call: 020 8267 8121


  • Limited free articles a month
  • Free email bulletins

Register now

Take a 30-day free trial

  • Full access to performancemarketingworld.com
  • Monthly masterclass videos to help you upskill fast
  • Deep dive reports to help you make crucial budget decisions

Subscribe now