THAT Will Smith Oscars moment: Attention Seekers podcast, episode 3

Abha Gallewalle, Manager of Global Social Strategy at ASICS, reveals how its important for brands to avoid attention as well as seek it, her ratings on the metaverse and customer service, and how to celebrate Olympic winners with subtlety.

Performance marketing is all about attention. It’s the currency that is traded between consumers and advertisers, whether it’s seconds on a screen or clicks on a link. So, if you’re not an attention seeker, you’re not doing it right.

Attention Seekers is our brand new podcast where we get to know who’s seeking attention in the industry and how they’re doing it. Joined by guests ranging from senior executives to junior starters, we talk about what's overrated and underrated in the industry with host, Lucy Shelley, Junior Reporter at PMW.

In this week's episode, ASICS' Abha Gallewalle reveals her ratings on the metaverse and customer service, Tokyo Olympics 2020 and attempts the mighty 'Re-Sell Me a Pen' challenge.

Send in suggestions for our next guest's 'Re-Sell Me a Pen' challenge on LinkedIn, Twitter @PMarketingW, Facebook and Instagram @performancemarketingworld.