Adtech firm InMobi, has launched InMobi Commerce, a suite of product discovery and monetisation solutions, for retailers and e-commerce companies that help maximise media-derived revenues around the world.
The solution brings shoppable videos to retailers, helping them create high-impact video shopping experiences, moving immersive product discovery from social platforms back to retailers’ owned channels.
Powered by machine learning the solution is designed to help retailers maximise budgets, demand and revenue from the brands they want to reach without sacrificing the online customer experience.
“Blending programmatic media with dynamic sight, sound and motion helps retailers reach the true value of their media, data and consumer access. InMobi Commerce provides retailers and brands the tools they need to enrich storytelling and drive effective shopper engagement in a brand-safe environment,” says Abhay Singhal, Co-Founder of InMobi Group and CEO of InMobi Ads.
E-commerce sales to exceed $1 trillion
Fuelled by the pandemic, consumers have dramatically shifted product discovery and purchases online. In fact, eMarketer predicts that e-commerce sales in the US will exceed $1 trillion for the first time in 2022 and grow exponentially in the coming years, topping $1.6 trillion by 2025.
However, retailers continue to lose consumer browsing time and product discovery on their owned channels to social platforms, leaving retailers to own only the transaction.
Sophisticated retailers are reframing their commerce operations, turning their websites into major media platforms to better leverage their first-party shopper audience data and capture larger advertising budgets. Additionally, eMarketer predicts retail media advertising spend will exceed $52 billion in 2023.
Integrating brand and performance
Ivonne Kinser, Vice President of Marketing and Innovation at Avocados From Mexico, said: “The most progressive brands are moving away from the traditional separation between brand and performance and closer to a seamless integration of both.”
The suite features an end-to-end, video-led discovery and monetisation retail media platform. This platform debuts three industry-first creative ad experiences:
Shoppable video showcases specific products that consumers can purchase directly from within the video at different touchpoints in the shopper journey.
Sponsored live influencer video drives additional consideration by leveraging micro influencers who add authenticity and connection with the consumer.
Sponsored brand video builds awareness among new users and enables retailers to capture top of the funnel awareness that has, until now, only been available through linear TV and connected TV.
“Video-led discovery and monetisation solutions help retailers bring experiences that consumers want and brands need. We’re leveraging our 15-year history of building high-performance advertising and monetization solutions to help support retailers reach and monetise audiences,” adds Singhal.