Arrested in America: Attention Seekers, episode 4

Jim Hawker hates awards but loves the limelight. The co-founder of Threepipe Reply tells us how he seeks attention with Google Analytics 4, by diversifying cricket with The Hundred and by sitting in the back of a police car with celebrities.


Performance marketing is all about attention. It’s the currency that is traded between consumers and advertisers, whether it’s seconds on a screen or clicks on a link. So, if you’re not an attention seeker, you’re not doing it right.

Attention Seekers is our brand new podcast where we get to know who’s seeking attention in the industry and how they’re doing it. Joined by guests ranging from senior executives to junior starters, we talk about what's overrated and underrated in the industry with host, Lucy Shelley, Junior Reporter at PMW.

In this episode we discuss the ratings of Attention Seeker Jim Hawker, Co-founder and Sales and Marketing Driector of Threepipe Reply. He tells us of his 'three pipe case' in performance marketing, including: overcoming the challenges posed by GA4, visible in-person results at The Hundred cricket and the underrated benefits of networking. Listen in for his attempt to re-market a maybe not so outdated pocket calculator...

Send in suggestions for our next guest's 'Re-Sell Me a Pen' challenge on LinkedIn, Twitter @PMarketingW, Facebook and Instagram @performancemarketingworld.

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