Winners included a Broadway theatre revival, a search campaign for Mercedes-Benz and a more personalised approach to engaging with the haulage industry.
Performance Marketing World unveils the winners of our inaugural PMW US Awards 2022. Across 10 competitive categories, we name our campaign heroes, rising stars, high-performance teams and the performance marketing agency of 2022.
PMW US Awards 2022: Winners roll-call
Our big reveal of the standout performers in the US includes a triple win for Resolution Agency for its Paid Social talents for The Broadway League, which also topped the podium for Purpose by reconnecting the US theatre industry with its audience. The agency also secured the top prize for an outstanding campaign for Mercedes-Benz by altering paid search strategies in the face of reduced budgets.
FCB Chicago hit the mark for two of its clients as winner for Data and Insights by ensuring the haulage industry can keep moving, and our Direct to Consumer top prize for a campaign that recognised the diversity of modern family life in the US today.
Croud was named PMW’s US Performance Marketing Agency of the year, for its continually expanding client base and its commitment to putting diversity and inclusion at the heart of its practice.
Performics scooped the award for its integrated campaign which helped communications giant Vonage ‘pivot in the pandemic’ with its fresh and strategic approach of merging brand and performance.
The US Team of the Year was won by DMi Partners Affiliate Marketing Team, which flipped the script on strategy for core client Rastelli, driving not only immense revenue growth but a customer-centric ‘new normal’. The team’s VP Kristina Nolan, whose creativity and versatility drove immense value in the face of the pandemic, was identified as PMW’s ‘One to Watch for 2022’.
And the PMW US Performance Pioneer award deservedly goes to Dr Ram. Singh, Performics Chief Analytics Officer, for deftly chartering the course to make advanced analytics the cornerstone of measurement in performance media efforts.
Why they won
Click on the links below to reveal the innovations, inspirations and results that secured the top spots, along with our judges’ insights on why the winners stood out from the crowd.
Congratulations to all our winners for 2022!
Data and Insights Winner: FCB Chicago for the PACCAR CRM Accelerator, PACCAR
Direct to Consumer Winner: FCB Chicago for Panoramic Wifi, Cox Communications
Integrated Winner: Performics (Publicis Media) for Pivot in the Pandemic, Vonage
Paid Search Winner: Resolution Agency for Searching for New Drivers, Mercedes-Benz
Paid Social Winner: Resolution Agency for This is Broadway, The Broadway League
Purpose Winner: Resolution Agency for This is Broadway, The Broadway League
Performance Pioneer Winner: Dr. Ram Singh, Chief Analytics Officer, Performics
One to Watch Winner: Kristina Nolan, VP of Affiliate, DMi Partners
Team of the Year: DMi Partners Affiliate Marketing Team
Performance Marketing Agency of the Year: Croud
PMW would also like to thank our judges for their expertise to assess those that made the grade:
Matt Brown, Managing Director, SYZYGY
Dalbir Gill, VP of Corporate Partnerships at Seedtag
Kyle Jackson, EVP, Precision & Performance Marketing, Publicis Media
Rachel Ooms, Executive Director, Hearts & Science
Kris Tait, US Managing Director, Croud
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