Performance Pioneer winner: Dr. Ramendra (Ram) Singh, Chief Analytics Officer, Performics

Performance marketing has boomed in recent years, and Dr. Singh helped Performics stay ahead of the curve, developing new analytics solutions that anticipated a surge in client demand for outcome driven campaigns. This is why judges chose him as PMW’s US performance pioneer.

Dr. Ramendra (Ram) Singh is Performics Chief Analytics Officer, leading performance analytics, data science and performance marketing product development functions.

As a true pioneer in the industry, he foresaw that the major theme in performance marketing in 2020/2021 would be the pivot by advertisers to make each marketing dollar more accountable to performance. 

As expected, Advanced Analytics became the cornerstone of all performance media efforts in 2021. Dr. Singh chartered this course for Performics by adding unique analytics services that delivered upon evolving client needs. 

He was a major contributor towards cutting-edge and unique performance marketing solutions that became fundamental for prospects and clients, leading to organic client growth and new business wins like American Family Insurance and  The General, and Wawa. 

Dr. Singh created and guided the strategy and algorithmic development behind mission-critical analytics solutions. And, most importantly, he has built a strong, diverse team, which held strong during the pandemic and the “Great Resignation,” experiencing low turnover to continue to deliver for clients.

Judges’ comments

PMW US Awards judge Kris Tait, US MD at Croud, said: “The things that Dr Singh has brought to the agency have clearly fueled growth. The measurement and MTA [multi touch attribution] work is particularly appealing and the ROI he delivered for clients is clear to see.”

Fellow judge Matt Brown, MD, US and UK at SYZYGY remarked that Singh’s work this year was “a great individual performance leading to organic client growth and new business wins”.