Airship debuts App Experience Platform: no-code tool for brands to accelerate monetisation

New platform speeds up time to market and ROI, with Shell, NBC Sports Group, Orange France and OneFootball signed up already.

Airship debuts App Experience Platform: no-code tool for brands to accelerate monetisation

Mobile adtech firm Airship has launched its App Experience Platform (AXP), an enterprise SaaS platform designed to help brands master the full lifecycle of mobile app experience (MAX) management. 

The tool aims to address the ongoing challenge for brands to treat their apps as a high-value destination “rather than simply a promotional messaging channel”.

New research indicates that mobile apps have become the centre of the digital customer experience — generating more than three times greater revenue and transaction frequency compared to other channels. 

Yet, according to data derived from Apptopia, app user retention rates have barely increased over the last three years, despite ongoing growth in annual worldwide app downloads.  

The AXP platform claims to enable product, digital and marketing teams to create, refine and publish no-code native app experiences on their own without ongoing developer support or app updates. 

Brett Caine, CEO and President at Airship, said: “Messaging only goes so far in helping to retain and monetise app users. Brands must provide valuable and relevant experiences in the moments people are engaged with the app to create reciprocal value exchanges necessary for sustained relationships. With AXP, we’re giving brands unparalleled agility to grow user understanding and provide app experiences that reward customers for their loyalty.”

This new SaaS platform also unifies the native app experiences, customer journey orchestration and app UX experimentation with no-code approaches and intuitive visual UIs, freeing development teams to innovate market-differentiating app features.

What the brands say 

More than 15 were given early access to new AXP tools such as AXP Mobile Data Hub, AXP Scenes, AXP Surveys and AXP Preference Centre to evaluate and test the benefit to their businesses and provide feedback for ongoing refinement.

Joseph Brooks, Head of Product, Shell plc, one of Airship’s customers, said: “The Shell app is the centrepiece of our customers’ mobility experience, allowing them to pay and save in one easy step. With Airship’s real-time notifications and in-app automation we’ve increased our retention rate 3X and grown our active user base by 3.5X. The new capabilities in Airship’s App Experience Platform will help to dramatically accelerate our time-to-market and agility in optimising user onboarding and collecting in-app feedback from users to continue to improve their app experience.”

Michael Lowe, Vice President, Digital Strategy & Partnerships at NBC Sports Group, another of Airship’s customers added: “Sports fans demand the best, most personalised in-the-moment app experiences, and it’s a requirement for our teams to look for opportunities for continued innovation that facilitates new user onboarding, drives new feature adoption, introduces new content franchises, and elicits valuable user feedback. Airship’s App Experience Platform provides us with new capabilities that save valuable product development time and give our team faster ways to optimise each fan’s journey.”


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