AutoScout24 revs up local media ads to beat crumbling cookies

With the demise of third-party cookies, advertisers will turn to more local media, says AutoScout24, increasing demand from premium advertisers.

Autoscout24 adnami

Adtech provider Adnami partners with European online car market, AutoScout24. The new collaboration certifies AutoScouts24’s site for running high impact formats programmatically for its 30 million+ users every month

With the partnership, Autoscout24 will be able to offer mobile mid scrolls and a custom dynamic sidebar-format that catches eyeballs while scrolling through the site.

Vaughan Belhamine, vice president media product at AutoScout24 said: “We’ve seen an increased demand from agencies and advertisers to offer more premium formats on our site, and especially now when we are approaching ‘the demise of third-party cookies’. We believe that more advertisers will turn to local and/or niched-media, which could increase demand on our site from premium advertisers.”

Mie Borg, International Sales Director at Adnami, has led the project. She said: “High impact is already a well-known format for car brands, most likely due to the importance of brand advertising. Working with AutoScout24 is not only an innovative way of continuing standardising high impact in the industry, across more markets, but also a way of offering premium formats to more advertisers in the DACH-region.” 

Adnami has grown from six employees to over 30 in the past year. This partnership allows for more collaborations in the DACH-region, and enables advertisers to promote themselves on one of Germany’s largest sites.