Adverity and IAS team up to boost campaign optimisation tools

The integration will enable more transparent and accurate campaign optimisation and actionable insights, removing data silos and helping digital ads avoid fraud.

Data and analytics platform Adverity has integrated Integral Ad Science’s (IAS) enhanced Reporting API, Report Builder, that will enable more accurate campaign optimisations and actionable insights. 

This collaboration allows advertisers to integrate IAS media quality measurements into their wider reporting, providing them with the transparency that digital ads are fraud-free, viewable by real people, in safe and suitable environments. 

Adverity’s library of 600 out-of-the-box data connectors will be able to combine IAS data with data streams from Adverity vendors including Google Analytics, Adobe Analytics, Shopify and Sprinklr, and many more. 

By amalgamating IAS data with the wider marketing data, marketers will be able to holistically see whether their campaign metrics have been affected by fraudulent activity. This aids real-time decision making and can help businesses better understand the impact of marketing spend on ROI.

Removing data silos

Timm Janssen, VP of Product at Adverity, said: “There are an overwhelming amount of data channels for marketers to manage, analyse and extract insights from. This integration is the final bridge for many marketers and will allow them to connect previously siloed data. 

“By integrating performance and brand suitability reports alongside broader marketing data, businesses can make their insights more accurate and actionable. Creating access to IAS data will bring peace of mind around where ads are appearing, and allow reporting on campaign performance and value. This will empower marketers to make better decisions around ad effectiveness and ROI.”

Lu Tian, VP, Global Partner Solutions & Operations at IAS, commented: "It is a solution that brings together pieces of a puzzle as one big picture by combining multiple marketing data streams. Marketers will be able to build tailored digital ad campaign reports with extensive new data points, allowing more personalised campaign optimisation and actionable insights, and ultimately better performance outcomes.”