Amobee partners with Swedish media-tech company, SeenThis, in order to alleviate three prominent challenges for video advertisers: limited supply, compressed videos and file sizes, and high CPMs.
To address these challenges, brands are having to balance video quality and fast load times, KPIs and CPM costs, alongside scalable but targeted audience strategies.
The partnership aims to allow brands to deploy their high-quality video assets within SeenThis’ creatives across Amobee’s global scale of supply and publisher partners.
Combined with Amobee’s expertise in delivering contextual ads using its own proprietary tool, Brand Intelligence, the partnership seeks to drive engagement more effectively for advertisers.
Piper Heitzler, Head of Growth, EMEA at Amobee said: “We see a future where there is no divide between branding and performance campaigns, but rather a spectrum of media formats aimed at driving core business KPIs – all of which must deliver a high-quality consumer experience.”
SeenThis’ screen experience enables advertisers to stream high-quality video creatives on display across the programmatic ecosystem, without concern of ad load times and creative sizing.
The media-tech company’s end to end setup delivers creatives in programmatic display and ensures that no ad views are lost due to slow load times or loading out of screen. This creates a more sustainable advertising ecosystem when Amobee delivers the global volume of ad impressions that they do.
“Our partnership with SeenThis not only exceeds these ambitions to drive performance for consumers and brands alike, but also does so under sustainable and environmentally-friendly impacts,” says Heitzler
“With SeenThis’ technology, advertisers are able to publish high-resolution video content to create more innovative, engaging, and efficient display ads – without changing their workflows or their existing ways of working,” says Thomas Houge, CCO at SeenThis.
“At the same time, Amobee will reduce the amount of data needed to deliver high-quality video files, increasing site performance while delivering greener campaigns for their clients.”