Validity debuts email marketing tool tailored for small businesses

The launch offers core Everest features at a lower price point to serve a broader range of businesses.

Email marketing Validity

Validity, a provider of data quality and email marketing success solutions, has introduced Everest Elements, an email success platform geared towards helping small and medium-sized businesses (SMBs) access data to execute engaging and effective email marketing campaigns.

Everest provides email marketing insights and deliverability guidance so companies can reach more people, increase engagement, and improve the overall effectiveness and ROI of their email programs. 

“With global email volume on the rise and initiatives like Apple’s MPP skewing open and bounce rate data, it’s more difficult than ever to get marketing emails into the inbox and drive conversions,” said Greg Kimball, SVP, Global Head of Email Solutions at Validity. 

“For SMBs without a sophisticated email marketing program already in place, these obstacles can make launching one seem like a non-starter. The lower price point of Everest Elements allows Validity to empower businesses of all sizes to navigate the changing email landscape and get the most out of their email programs.”

Key features of Everest Elements include:

  • Sender reputation monitoring: Users can see what blocklists, spam traps, and other critical reputation signals they are hitting using the largest data network in the industry that analyses 10 billion data points per day

  • Integrated list validations: Users can identify inaccurate or problematic addresses before mailing them to reduce bounces and protect their reputation

  • Inbox placement insights: Users can view inbox placement insights by mailbox provider so they can prioritise areas that have the greatest impact on their program

Smaller teams typically have fewer resources to execute their campaigns than brand name competitors, nor do they often have unlimited marketing budgets or the luxury of having a marketer solely dedicated to email marketing. That means SMBs have to maximise every engagement that much more and make the most of what they do have access to.

Robert Schoneman, Director of IT at Blumenthal Performing Arts said “We’ve seen a massive improvement in our inbox placement, from 50% before we started using Everest to now almost 100% inbox placement."