Back to reality: Snap boosts AR shopping tools with 3D asset manager

Snap has updated its AR Shopping features as the social network looks to expand its e-commerce reach for brands.

The new AR shopping technologies Snap is introducing includes:  

- Snap 3D Asset Manager is designed to make it faster and easier for  businesses to build augmented reality shopping experiences. Brands can now request, manage, and optimise 3D models for any product in their catalogue. The platform claims this will increase conversions and reduce returns as brands can create highly converting try-on experiences while ensuring minimal returns thanks to Snap’s size prediction technology. 

- Additionally Snap is introducing a new kind of shopping Lens for trying on outfits without ever having to change clothes, powered by Snap’s AR Image Processing Technology.

- Meanwhile, Dress Up is a new destination on Snapchat that brings together the best of AR fashion and try-on from creators, retailers, and fashion brands all in one place. Available in Lens Explorer, or soon just one tap away from the Snap Camera in AR Bar, Dress Up invites people to browse, discover, and share new looks from around the world. Snapchatters can also easily return to the products they love, because Snap has enabled the ability to update user shopping preferences in Profile settings. This will be the first dedicated surface for fashion experiences on Snapchat.

- Finally Camera Kit for AR Shopping sees Snap offering its commerce partners a new opportunity to bring the best of Snap’s camera for AR try-on right to their own apps and sites. Camera Kit for AR Shopping is an AR SDK that brings Snap’s try-on Lenses into retailers and brands’ product detail pages to enhance the digital shopping experience for their customers. Camera Kit for AR Shopping works across Android and iOS, and will soon work on websites too.

Brand examples

As an example, Zenni Optical’s AR Lenses have been tried on over 60 million times by Snapchatters. Lenses that used true-size technology drove a 42% higher return on ad spend compared to Lenses without.

Since January of last year, more than 250 million Snapchatters have engaged with AR shopping Lenses more than 5 billion times. They also rank Snapchat the #1 platform for sharing shopping moments. 

Over the past year, Snapchatters have shared content from partners' apps, like songs from Spotify or tweets from Twitter, over 6 billion times on Snapchat. Snapchat is ranked the #1 happiest platform when compared to other apps.

Ed Couchman, General Manager UK Snap Inc said: “The theme of our partner summit this year is ‘Back to Reality’, it underscores our vision and strategy to lead the way in AR: overlaying computing on the real world”.

He continued: “People have been using AR on Snapchat to shop for several years now, a trend that further accelerated through the pandemic. Today we’re announcing even more ways for brands to bring their products to people through AR. Virtual try-on transforms the entire shopping journey and gives customers a useful and fun way to experience products, while giving brands an opportunity to build and interact with an engaged audience unlike ever before.