Search sorcery – Tom Pool, Blue Array

Working magic is part of Tom Pool's daily life in performance marketing, that and Kendrick Lamar.

Tom Pool

Technical SEO Director

Blue Array

What are you going to do with your PMW 30 Under 30 Award trophy?

The trophy is going to join my UK Search Award for Young Search Professional on my desk in my home office – it'll also be heavily featured on my social profiles!

Where do you see yourself in 5 years' time?

In 5 years' time, I see myself leading my own SEO agency while running a couple of side businesses (I currently run a cookie business that I'm working to scale, so that may still be going!)

What piece of advice would you share with young professionals looking to work in the PM industry?

If you're interested in working in the industry, find out as much as possible about the different roles that are available. There's a huge range of different opportunities, and definitely something for everyone! Ask as many questions as possible about as many areas as possible; most people are all too happy to help, especially someone who is new to the industry.

Bragging rights: what’s your proudest performance so far?

One of the performances that I'm proud of is improving heycar's organic performance back in 2018/19 – getting me a UK Search Award for 'Young Search Professional'.

I think my most proud recent performance is creating a majority of the material and leading the project for the Blue Array Academy Technical SEO Certification – a free course that has since gained over 5000 subscribers globally, resulting in massively improved brand awareness.

What do you listen to on your commute to work?

Considering that I work from home, it's a pretty short commute! My current music to start the day features an eclectic selection of Kendrick Lamar, Chicane & Protoje.