What Eurovision can teach marketers: Attention Seekers, episode 7

Eurovision and performance marketing have more in common than you think. Listen in to Sarah Dennis, Associate Editor at PMW, to see how two seemingly opposite industries, are almost one and the same.

Performance marketing is all about attention. It’s the currency that is traded between consumers and advertisers, whether it’s seconds on a screen or clicks on a link. So, if you’re not an attention seeker, you’re not doing it right.

Attention Seekers is our brand new podcast where we get to know who’s seeking attention in the industry and how they’re doing it. Joined by guests ranging from senior executives to junior starters, we talk about what's overrated and underrated in the industry with host, Lucy Shelley, Junior Reporter at PMW.

It's all about relating to your audience, remaining authentic and keeping an eye on trends. Are we talking Eurovision or performance marketing? In this episode, PMW's very own Sarah Dennis attempts to sell us Eurovision, and reveals the highs and lows of the annual European song contest.

Send in suggestions for our next guest's 'Re-sell me a pen' challenge on LinkedIn, Twitter @PMarketingW, Facebook and Instagram @performancemarketingworld.

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