JOKR boosts retail media ad placements for brands with new platform launch

Americas-based instant delivery app JOKR has launched a new retail media platform, offering marketing placements for CPG brands, with Kellogg’s, Grupo BIMBO, and Pernod Ricard México already on board.

Called JOKR Media, the platform matches offline ad placements to provide brands opportunities to plan, buy, measure, and manage their ads and drive ROAS (Return on Ad Spend). 

In addition to in-app banner placements and offline initiatives such as sampling, JOKR is launching a new auction-based self-service ads platform for CPG partners. 

JOKR has partnered with Topsort, an ad-auction infrastructure provider, to allow advertisers to bid for more personalised and relevant product placements on the search page, homepage, and across various other locations in the innovative new JOKR app. 

The self service ad platform allows for simple campaign management through auto-bidding, pacing, and hourly reporting. 

JOKR launched their global retail media pilot in November of 2021 and has since run over 100 successful paid campaigns for CPG partners such as Kellogg’s, Grupo BIMBO, and Pernod Ricard México.

Following  feedback from brands that partook in the pilot, JOKR has decided to ‘double-down’ on retail media and make it a key part of its global strategy going forward. 

JOKR has hired a dedicated team to work with CPG partners to understand their needs, put together bespoke campaigns, and share detailed reporting. 

JOKR offers brands the opportunity to create a campaign to reach customers across all touch-points: in-app, via JOKR’s communication channels, and in-person through JOKR’s vertically-integrated delivery service. 

“Retail media is a powerful new tool for CPGs to build their online presence and grow their sales, and JOKR is putting the development of a comprehensive ads offering at the heart of our strategy,” said Benedict Counsell, Vice President of Campaigns, Onsite and JOKR Media at JOKR. “We are thrilled to be able to offer our new JOKR app, a dedicated sales team, and a new self-service ad platform to our CPG partners. Initial feedback from CPGs has been very encouraging and we will continue to develop innovative, trackable, high-return products for our partners.” 

JOKR Media is now live in Colombia, Mexico, Peru, Chile, Brazil, and the United States and CPGs should reach out to their category manager.

"We are super excited to help JOKR launch a retail media strategy with state-of-the-art auctions technology that only a few have today in the advertising space. It's been a great experience working with a fast partner that has solid architecture and an excellent engineering team," said  Regina Ye, Topsort Co-Founder and CEO.

 


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