The Ozone Project, a UK digital advertising platform, launched Ozone Stories with MediaCom. The partnership will introduce the new high impact mobile format, at scale, across the high attention websites at the heart of the Ozone offering.
The new mobile display format borrows from the well-known stories format employed across social channels, plugging into Ozone’s existing ad slots and providing brands with the opportunity to promote multi-frame messaging directly alongside quality publisher content.
As a mobile-only opportunity, the new Ozone Stories capability will amplify the attention Ozone can generate for advertisers’ campaigns.
50% more attention to ads with ‘story’ format
In an eye-tracking study conducted with Lumen Research last year, Ozone’s premium mobile display inventory was proven to deliver more than 50% more attention to ads than the rest of the web, whereas its mobile video solutions were shown to deliver three-times more attention than social platforms.
By tapping on the Ozone Stories ad, users will open a full screen story experience, while staying in Ozone’s premium web ecosystem.
Nick Carter, MediaCom’s Digital Senior Associate Director said: “We are always looking for ways to help our clients look beyond traditional boundaries and uncover new ideas to unlock growth. The launch of Ozone Stories is a great opportunity to engage with consumers in a rich, content-led, quality-driven manner, and while our initial focus is on our luxury clients, I have no doubt this exciting new format will soon be in demand across our entire client portfolio.”
Natalie Dawson, Ozone’s Strategic Agency Sales Director said: “We’re very excited to be introducing Ozone Stories to the market with MediaCom as our launch partner. As an agency they are always keen to find new and innovative ways to generate cut-through for their clients, and we believe the combination of this new Ozone format, our platform scale audiences, and our strictly premium, highly engaged environments will do just that.”