Achieving a right brain left brain balance – Amanda Zwerin, Ally

Brand versus performance? Right brain or left brain? It's the big questions for our 30 Under 30 winner.

Amanda Zwerin, Ally Union

Amanda Zwerin

Position when nominated
Paid Search Supervisor
Union 

Current position 
Senior Marketing Specialist
Ally

What are you going to do with your PMW 30 Under 30 Award trophy?

It will be prominently displayed on my desk at work as a conversation starter with my colleagues. I hope one day the Chief Marketing Officer walks by and asks about it! 

While I share this trophy with my current company, I am extremely grateful to my previous team at Union who nominated me for this prestigious award. This trophy is backed by an inspiring team of performance marketers who have all contributed to my success so far.

What piece of advice would you share with young professionals looking to work in the PM industry?

Exercise your right brain and left brain to become a well-rounded strategic thinker. Your creative mind can help you solve quantitative problems! Achieving this balance will make you an unique asset in the performance marketing industry and beyond. I would also recommend adding a physical exercise that you enjoy to your routine!

Bragging rights: what’s your proudest performance so far? 

Paid search is my core performance marketing channel. However, I was given the opportunity to manage Amazon Advertising campaigns that resulted in an 80% increase in sales year-over-year, reaching over $1M USD. While the numbers are impressive, I am more proud of my professional growth that took place to achieve this success. It was rewarding when my client and team saw me as a performance marketing expert and trusted my decision making within this newer channel after years of being seen as their paid search expert. Always keep on learning and growing – people will notice!

What do you listen to on your commute to work?

Sweathead podcast, hosted by Mark Pollard, if I need some strategy inspiration. Alt Nation on SiriusXM if I want to ease into my work day.

What is the one data or tech trend to watch out for in PM in 2022/23?

Looking a little further out, the next digital era will be transformed by the metaverse. Accenture explains the “Metaverse Continuum” as a revolutionary shift to all aspects of business. As marketers, we have an opportunity to be responsible and strategic when adopting this new technology. Consumer journeys will rapidly evolve and brands will need to meet them in this space authentically and purposefully. Start learning about this emerging technology today and how it might impact your consumers (and the people around you).


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