Colleagues from theAsianparent, Sarah Voon, Regional Head of Social & Web Growth and General Manager (Malaysia), and Kunal Singla, Regional Head of App Growth, gave an enlightening presentation at Performance Marketing World's APAC conference. Watch to below to hear them answer the following questions:
- How do you bring the entire performance marketing plan together across different platforms and publishers?
- How do the different customer touch points attract them into the funnel to generate high-quality traffic and improve ROI?
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