MediaVision unlocks predictive SEO with new tech stack

The digital performance agency perfects the tech to deliver to real-world commercial needs, working with New Look to achieve significant sales growth.

MediaVision Predict SEO

Digital platform agency MediaVision has launched a new tech that gives advertisers the ability to measure predictive SEO, alongside its established share of search and digital demand tracking capabilities.

The Predict SEO platform is the result of MediaVision’s data science and development teams working alongside fashion retailer New Look for the past year. The teams wanted to ensure that the technology delivered to real-world commercial needs.

Predict SEO uses real-time data to spot future trends and create content sooner, meaning businesses can earn higher rankings. E-commerce brands can identify changes in demand more quickly and better match supply and demand at both product and category levels.

The platform also means that teams can maximise effectiveness in search, performance, merchandising and buying, MediaVision said, and further bolsters the case for SEO as a core investment channel in businesses, rather than merely a hygiene factor.

Louis Venter, founder and CEO of MediaVision said: “Few industry-standard tools could answer the challenge that brands have in today’s e-commerce markets, so we decided to build our own and test them with high performing clients. After a lot of hard work, we can safely say we have a new suite of tools that answer the toughest client challenges across the entire customer demand cycle.

“By improving consumer insight, we’re helping support the most ambitious growth strategies across all digital platforms, giving our clients the advantage they need.”

“Impact on incremental sales has been significant”

New Look has seen notable revenue growth as a result of the tech, and the collaboration scooped the gong for ‘Best Use of Data’ at the UK Digital Growth Awards 2021.

The retailer’s senior SEO manager, Sam Pennington, said: “A traditional SEO strategy is a mix of the reactive and proactive, but what we’ve been able to add to this with MediaVision’s new tech is the predictive data to influence where we start and what we focus on. This has subsequently helped refine other functions of the business; and because we’re not looking at the same data as our competitors, the overall impact on incremental sales has been significant. 

“New Look’s organic search strategies needed to evolve, and predictive SEO, underpinned by more effective digital demand tracking, is the right step forward in today’s ultra-competitive e-commerce markets.”

Predict SEO is supported by MediaVision’s Share of Search and Digital Demand Tracker tools. Share of Search allows brands to compare themselves against each other with weekly insights, with longer-term benchmarking capabilities. 

The agency is gearing to launch a front-end product to support less experienced teams.

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