Devilled data: Attention Seekers, episode 9

"Bye bye cookies," says Airey Baringer with a skip in his step. The demise of third-party cookies presents exciting and challenging times ahead; Airey Baringer from TripleLift explains how we have to reinvent the system in order to succeed.

'Solution seeker' may be a more apt description for this week's guest. Airey Baringer, Director of Product Management, Privacy at TripleLift, explains how the industry must reposition itself to cope with the deprecation of third-party cookies. He teaches us about ID solutions and graphs of graphs, and is the next contender to attempt the 're-sell me a pen' challenge. Listen in to hear his attempt...

Attention Seekers is our brand new podcast where we get to know who’s seeking attention in the industry and how they’re doing it. Joined by guests ranging from senior executives to junior starters, we talk about what's overrated and underrated in the industry with host, Lucy Shelley, Junior Reporter at PMW.

Send in suggestions for our next guest's 'Re-sell me a pen' challenge on LinkedInTwitter @PMarketingW, Facebook and Instagram @performancemarketingworld.

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