Sharing success: Farhad Divecha from AccuraCast on cross-border data consolidation

From boardroom buy-in to empowering local teams, Farhad Divecha, MD at international agency AccuraCast, offers his experiences on helping brands turn global consolidation into marketing success stories.

In this video interview with PMW, Farhad spoke about evolving metrics, overcoming cultural challenges and teaming up your tech stacks.


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