Sharing success: Farhad Divecha from AccuraCast on cross-border data consolidation

Building brand relationships with niche audiences: David Trencher, Reddit

Data 2023: Clawing back lost marketing opportunities with the DPDI bill and why the metaverse won’t suit everyone

Is your brand metaverse-appropriate? Brands warned against jumping the gun

“Every business has data as its oil, they just need to know how to use it properly”

DPDI: “When there is no harm likely to happen, don’t create a cost or a burden on business”

The innovation roadmap for performance marketing: Sarah Salter, Wavemaker

The Surreal deal: how a plucky new cereal brand is eating its rivals for breakfast

Numbers man Nick Reid on Musk, cheese and Italian B&Bs

Taking marketing measurement to the next level: Nick Reid, DoubleVerify

Wannabe lawyer to laughing at LinkedIn's liars

Currys new retail media platform boosts tech brands’ connection with customers

Performance Marketing People: Specsavers hires new Marketing Director

Advertisers must get ‘adventurous again’ as half of consumers block brands for irrelevant ads

Three things you might have missed last week that you shouldn’t ignore…

Majority of UK shoppers ‘have never purchased anything through social media ads’

Top 5 adtech tools this week: JOLT, Alison AI, RTB House, GumGum and Swetrix

Google has been quietly running brands' search ads through problematic websites, report claims

Top 20 global media new-business rankings: OMD retains top spot despite losses

Over 30 billion emails sent on Black Friday – what’s the impact on the environment?

Performance Marketing People: EssenceMediacomX hires former X/Twitter staffer as CSO