Performance marketing people: Snap boosts EMEA sales team as Wavemaker welcomes new CEOs in Canada and UK

Teads and Twillio get new CMOs, 30 jobs created at Mediaworks’ Manchester office and Infinite Arcade powers up its metaverse marketing team in San Francisco. We round up the movers and shakers in the global performance marketing industry this month.

Video advertising platform Teads has appointed Natalie Bastian as Chief Marketing Officer. Based in Teads’ New York office, Bastian will be responsible for Teads global marketing strategy and enabling growth across its portfolio, including new omni-channel products such as its recently launched connected TV (CTV) offering. Bastian joins Teads with experience in applying data-driven strategies to build brand awareness and adoption to emerging platforms across streaming TV in the US. Bastian was most recently at Tubi, FOX Corporation's free ad-supported streaming service, where she served as SVP, Head of Marketing, leading marketing efforts spanning across B2C and B2B channels. Prior to this she was Head of Sales Marketing at Roku where she spearheaded positioning strategy across all client segments and touchpoints and was instrumental in the organisation doubling in size and scope.

Marketing agency Wavemaker has appointed Kelly Parker as UK chief executive following the resignation of Paul Hutchison after four years in the role. Known as "Hutch", the 12-year MEC-Wavemaker veteran has taken the job of CEO of Australian media agency Bohemia, which is part of M&C Saatchi Group. Parker’s promotion from chief operating officer became effective 1 June and is accompanied by the succession of chief growth officer Katie Lee into the COO role. Both Parker and Lee joined after the merger – Parker arriving in January 2021 from the EMEA chief client officer role at OMD and Lee in January this year from the chief executive role at women’s hypnotherapy app Clementine.

Across the Atlantic, Wavemaker Canada has also named Ryan Webber as Canadian CEO. Webber will serve on GroupM Canada’s Executive Committee to represent Wavemaker Canadian operations in addition to the Wavemaker Global ExCo board. Webber comes to the agency from his role as Chief Revenue Officer at iLobby – where he boasted an extensive career in software and IT sales with a track record in driving consistent growth across all his teams and organisations. Webber will lead in partnership with the Wavemaker Canada Executive Committee consisting of: Andy Braunston, CSO, Patrick Renard, CFO, Cory Chisholm, VP Client Leadership, Chimi Nwagbara, VP Investment, Lisa Pietersen, VP People, and Tracey Weinrib, VP Precision Marketing. In the last six months, Wavemaker Canada has won a number of new clients, including Moderna, Beiersdorf, and Corby Spirit and Wine.

Customer engagement platform Twilio welcomes Joyce Kim as its new Chief Marketing Officer (CMO). Kim joins Twilio from Genesys, where she also served as CMO and was responsible for driving market expansion and enterprise revenue growth. As CMO at Twilio, Kim will lead global marketing as the company executes its vision of becoming the leader in the emerging customer engagement category. Prior to Genesys, Kim was Chief Digital & Marketing Officer for Arm, where she led the enterprise-wide digital transformation and global marketing strategy with one of the largest developer ecosystems in the world. Twilio has also announced that it has closed on its strategic partnership with Syniverse. Twilio has invested $750 million for common equity in Syniverse and is now a significant minority owner, with the two companies expanding their strategic and commercial partnership.

Merkle, dentsu’s technology-enabled, data-driven customer experience management company has appointed Robert Bushey as EMEA Chief Sales Officer. In his new role, Bushey will help brands work across the required Merkle capabilities and services to support their customer experience transformation, bringing in consultants from the Strategy & Transformation team to help clients navigate the complex data and tech decisions that support success locally, regionally and globally. He will lead the team responsible for growing EMEA revenues across all markets and capabilities, as well as devising and executing the growth strategy for the region. Bushey, who spent 11 years as  Managing Director and Partner at Accenture, joins with over 30 years’ experience in client-centric consulting and senior leadership roles.

Content marketing agency MediaVision has appointed Nicky Kendrick as its new Marketing Manager. Kendrick brings more than 25 years of experience to the role which will see her amplifying MediaVision’s company profile as well as leading the launch of its new tech stack, giving clients access to Predictive SEO, weekly Share of Search data, and Digital Demand Tracking at a brand and product level. The tech stack is designed to fill gaps left by major platforms and marks a significant development in the capabilities available in performance marketing, combining new data sets and sources. Prior to joining MediaVision, Kendrick spent eight years as Hiscox’s Sponsorship Manager, including a partnership with the National Gallery in London. She also spent almost 10 years at Kempton Park Racecourse as Marketing Manager and then Brand Experience Manager. Kendrick was also part of the internal team that rebranded the World Professional Billiards and Snooker Association (WPBSA) to World Snooker. She oversaw the publicity for professional tournaments and its players including Ronnie O’Sullivan, John Higgins and Steve Davis. Kendrick’s appointment follows the hires of Natalie Bell, MediaVision’s first Head of People, and Emma Armstrong as Strategic Client Lead in January. 

Marketing agency What’s Possible Group has announced Patrick Mazzotta’s appointment as the newly created Managing Director of Data. His remit is to build a data, analytics and insight centre of excellence sitting at the heart of  What’s Possible Group. Mazzotta has experience working in data roles in both UK and North American agencies. He joins What’s Possible Group from WPP, where he was most recently Vice President of Analytics for EMEA at Essence. Mazzotta has also led marketing science and data functions for other WPP agencies in North America, including POSSIBLE (creative agency based in Seattle), Wunderman Thompson (Toronto) and Essence (London). Mazzotta will lead What’s Possible Group’s data and intelligence proposition, manage the growing team of analysts, scientists, location data specialists and researchers, and will continue to develop and innovate data products. In addition, he will oversee the commercialisation of data and intelligence products and services and identify new opportunities to create value for clients, including new cross discipline offerings within the group.

Surekha Kern joins Snap Inc in a newly created role as Head of New Business EMEA, based in London.  Kern joins with global ad sales experience, most recently as Head of New Business EMEA for Unidays. Prior to Snap Kern has had roles at MTV, Sunrise Television, and prior to Unidays spent eight years in senior global brand partnerships roles with Discovery. Managing a team across the EMEA region, Kern will focus on activating Snap’s next generation of partners for Snapchat, and building on recent steep revenue growth. Kern’s new role follows a series of recent senior UK-based EMEA appointments at Snap, most recently Amber Sayer who joined as Senior Head of Retail and Ecommerce, and Matt Salmon as Commercial Director. 

Georg Ell has been appointed CEO of Memsource – a translations management company – bringing experience from Tesla and Microsoft.  Memsource lets marketing teams request, manage, and share localised content with target audiences around the globe. Based in London, Ell brings more than 15 years of experience in the technology sector, having previously held senior leadership roles at Tesla, Yammer and Microsoft. Memsource has also appointed Bharat Siyani as VP People who is joining the executive team and will support organisational and team scale up. Memsource has helped Personio, TravelPerk, OVH, and over 30 other companies accelerate their global growth. These companies now join Uber, Zendesk, Shopify, Supercell, Huawei, Vistaprint, Škoda, Bosch, Fujifilm, Volkswagen, Porsche, XING and thousands of other Memsource customers worldwide.

Digital agency Mediaworks is set to create 30 new jobs in the North West after reporting “substantial client growth” in the region. The agency has opened a new Manchester office, located at Jactin House in the heart of Ancoats, which follows the appointment of Oliver Goldring as managing partner of Mediaworks’ North West operation earlier this year. In the last two years alone, the agency has doubled its headcount to over 200 staff, coming off the back of a raft of client wins across its six UK&I sites. Its growth in North West-based client wins has prompted the agency to commit substantial investment into its presence in the region. In the last month, Mediaworks’ North West operations has overseen client wins including Winter Gardens, Hill Dickinson LLP and Salix Homes.

Mediaworks has also appointed Claire Lloyd as its new head of affiliates. With the affiliate marketing industry growing consistently by 10% each year and with more than 80% of businesses leveraging these programs. Mediaworks has moved to secure Lloyd’s experience to help clients maximise benefits and lifetime value. Lloyd brings knowledge across sectors including retail, finance, travel, B2B and education. She will focus on bolstering Mediaworks’ current affiliate activity and is tasked with growing a team that will support current clients in their multi-channel paid marketing efforts. Lloyd has over 11 years’ experience within the affiliate space, previously leading The Hut Group affiliate beauty division across Europe, Asia and the US.

Infinite Arcade, a blockchain platform designed to take mobile games into the metaverse, has appointed Andrew Dubatowka as Core Contributor, Product Marketing. Dubatowka joins from financial services giant, Visa, where he spent four years as Senior Director, Global Marketing. His appointment heralds the next phase of Infinite Arcade’s growth following its launch in February. A California native, Dubatowka will oversee Infinite Arcade’s global marketing from the San Francisco Bay Area. Infinite Arcade was created to introduce blockchain dynamics into thousands of mobile games, empowering developers and creators to connect with millions of gamers. In doing so, it hopes to create an ecosystem that combines the mass-market appeal of free-to-play, mobile gameplay with a range of Web3 benefits such as community ownership. Dubatowka’s 15-year marketing track record encompasses senior roles at IPG Mediabrands, and AdColony, which was acquired by Digital Turbine for $400 million. He has worked with leading brands and clients such as Intel, Johnson & Johnson, Google, Pandora, Charles Schwab, and Wells Fargo. In the three months since it launched, Infinite Arcade has already onboarded almost 20 mobile games and sold more than 10,000 NFTs which unlock play-and-earn benefits for their owners.

Digital audio advertising platform AdTonos has appointed Tony Moustakelis, former Director of Business Development at iHeart Media, as a Business Development Director (US). Tony will be responsible for expanding AdTonos’ client base and building awareness of its ad tech solutions in the US market. This appointment coincides with the opening of AdTonos’ first office in the US located in Manhattan, New York City, in the iconic World Trade Center One building. Moustakelis has over 10 years of experience as a Business Development Director at iHeart Media and has worked in sales for over 16 years among others at AT&T Mobility in the US.  Moustakelis’ previous responsibilities have included managing client endorsements, sponsorships, digital initiatives, radio, and consumer experiences working alongside ad agencies. As well as overseeing corporate portfolios and creating business relationships with potential clients, Moustakelis has assisted management teams to develop sales techniques and promotions based on data-driven strategy and analysis.  

Redmill Solutions has appointed Jay Stevens to the position of Chief Executive Officer (CEO) replacing Hasan Arik, who will assume the role of company Chairman and Chief Product Officer. Stevens joins Redmill Solutions – the provider of media planning and data management solutions – after serving as President of the media management platform, Hudson MX. His previous roles include Chief Revenue Officer at Adform, General Manager, International at Rubicon Project and VP, Operations EMEA at MySpace. 

Business, Technology and Design consultancy HiveMind has recruited its first-ever Marketing Director with the appointment of Rhian Lindley. Rhian joins the business after spending the past decade in Dubai where she ran her own marketing and communications consultancy. Rhian was recruited as a Management Consultant at multinational professional services company Accenture. She later went on to hold senior marketing roles at several leading corporates, including Royal Bank of Scotland, Alliance & Leicester Commercial Bank, and Mubadala Investment Company. Working with leading corporates, including Smurfit Kappa, BUPA and Bank of America, Rhian’s appointment to HiveMind is designed to support the consultancy’s ambitious growth strategy with plans to increase its network from 2,000 to 50,000 leading industry experts over the next five years.

Global B2B marketing agency alan. has announced digital and consumer agency veteran Michael Richards as its new Managing Director as part of a top-level hiring spree to support ambitious relaunch growth plans. His appointment comes as alan. agency, part of the Raconteur Group, looks to triple its size in the next three years. Richards started his career at Ogilvy and then Saatchi, he moved to Grey to run their global P&G, Mars & GSK accounts, as well as being European Group CMO. He built his own top 25 agency, WFCA, which he sold to Porta plc before joining VCCP as international MD and then Unlimited as CEO. He joins alan. from digital agency Feed where, as Group Chief Growth Officer, he helped develop the business for its recent sale to Dept. Also announced is Daniele Pulega, who is appointed as Creative Director at alan. agency and joins from his role as Creative Director at McCann Group Worldwide. He will report into Chief Creative Officer Benedict Buckland and his role will be to expand alan.’s conceptual creative offering for its growing client list.

IPG Mediabrands agency UM today announced the promotion of Adam Morton to Chief Product Officer. Reporting in to UK & Ireland CEO Rachel Forde, Morton’s remit is to demonstrate the success of UM UK’s planning, digital and data products through case studies and proof points. He is also tasked with identifying where and how more efficient processes and automation can free up UK teams to spend more time on developing strategic client relationships. Morton has spent more than 20 years with UM, most recently as Managing Partner, Client Services.

London-based B2B sales and marketing agency Punch! has made two new hires as it moves to its next stage of growth. Laura Ose joins as an account director while Andreas Hansson joins as a motion graphics designer. Their arrival builds on the agency’s ambitious growth plans as it seeks to expand its global client base, which includes businesses such as Expleo, Iron Mountain and Michelin. Ose has more than 10 years’ experience in sales and marketing for brands and agencies. She will lead on developing and delivering B2B campaigns to boost brand awareness and drive business growth. With a degree in Graphic Design from Central Saint Martins, Andreas joins Punch! after three and a half years working for a creative agency specialising in healthcare.


Fulfilment technology providers Huboo has appointed Paul Bennett as Chief Marketing Officer to propel its brand profile and support its global roll out plans. Already in the Netherlands, Spain, Germany and the UK, Huboo has identified four further markets for 2022, which Bennett will devise marketing strategies for, while aligning brand messaging across all countries. Reporting directly to Martin Bysh CEO, Bennett joins Huboo’s C-Suite and will be predominantly based at the company’s Bristol headquarters as well as in Europe. Heading up the 25-strong marketing and partnerships team, the role will see him create and deliver the brand positioning strategy using his proven expertise in global brand growth initiatives. The three core areas that Bennett will lead on include brand, performance marketing and partnerships. In his previous role at the AXA Insurance Group, where he worked for 25 years, Bennett more than doubled the value of the brand to $12bn. Since launching in 2017, Huboo has secured over £100m of investment and grown its team by 133% in the past 12 months alone.

Media and insights platform Hawk has made three senior promotions within its team as it continues to expand to meet the growing demand for its cross-channel advertising and insights technology.  Doubling in size over the past year, and with plans to double again by the end of 2022, the UK office has created new roles and teams that boost the evolving requirements of agencies, brands and advertisers. Jennifer Richards has contributed to the company’s commercial success for more than six years and progressed from sales manager to key account director; she will step up to become group commercial lead, overseeing the multidisciplinary teams that works with Hawk’s key agency clients. Matthew Stark is to take up the position of senior manager in the company’s new platform solutions division, launched to enable Hawk’s growing number of self-serve clients to benefit fully from the technology.  Nadia Nuseibeh will take on the role of client development manager, having played a key part in Hawk’s ongoing expansion into a platform that offers insight as well as ad activation. 


Global branding agency Coley Porter Bell has appointed Joe Thomas as Global Head of Marketing and New Business. Thomas was previously Managing Director of PR agency Persuasion Communications, and his new role at Coley Porter Bell will see him responsible for developing UK and US marketing and new business strategies to drive growth and continue building Coley Porter Bell’s reputation as experts in delivering immersive branding for clients. Thomas was previously Managing Director at PR agency Persuasion Communications where he helped clients create and develop effective marketing and communication strategies to help businesses deliver growth. He has worked across multiple leading agencies including J Walter Thompson (now Wunderman Thompson) and headed up marketing and new business at AnalogFolk during an incredible period of success and growth. Starting his career in journalism, Thomas worked for titles including Marketing and Campaign. Thomas will work closely with Jenn Szekely, Managing Partner USA, and report to CEO Vicky Bullen in the UK.

Twilio has announced two more new hires. Reeny Sondhi joined the company as Chief Digital Officer, and Amy Holcroft joined the company as Chief Privacy Officer. Both roles are new to Twilio, as businesses increasingly look to digital channels to drive customer engagement, making digital privacy and rights a top priority for Twilio and its customers across all industries and regions. As Chief Digital Officer, Sondhi will lead the scale of all technology operations needed as the company focuses on scaling and becoming an end-to-end customer engagement platform. She is based in San Francisco and will report to Chief Operating Officer, Khozema Shipchandler. As Chief Privacy Officer, Holcroft will lead the team responsible for protecting the interests of Twilio’s more than 250,000 customers and enabling their compliance with information privacy laws. Holcroft is based in London and will report to Twilio’s Chief Legal Officer, Dana Wagner. Sondhi joined Twilio from Autodesk, where she served as Chief Security Officer. She was responsible for driving the company’s security and trust strategy for infrastructure, products, and services. Before Autodesk, she led security engineering for EMC, now part of Dell. She made a transition to security after years in product management, launching multiple hardware and software products. Sondhi serves on the board of Rapid7, a growth business in cybersecurity, and has been recognised by San Francisco Business Times as one of the Most Influential Women in Bay Area Business.

Social media agency The Social Element has hired Virgin Red’s Marketing Director, Linn Frost, as its new Managing Director of UK and Europe. Frost will be joining The Social Element to grow and strengthen all areas of the agency’s operations across UK and Europe, from strategic and creative execution and new business development to client relations and operations. She brings 20 years of agency and brand side experience to enable The Social Element to better understand and support client needs, and will use her extensive brand expertise to champion a social-first approach to marketing. Frost has spent the last two decades as an innovative brand builder and marketeer in senior roles at Ogilvy, Tonic Agency and Truant London, working for brands including Dove, BP, Bacardi, M&S and The British Army. She now leaves her role as the Marketing Director for Virgin Red, Virgin’s rewards club.

Globality has appointed Pam Kline Smith as Chief Marketing Officer. Globality’s Platform and Marketplace is used by global companies, including British Telecom, Santander and GEA, to transform the sourcing of high-value services by automating the demand creation, supplier identification, proposal evaluation and statement of work creation processes through an intuitive self-service experience. Smith joins Globality from Intapp, where she was Senior Vice President, Strategic and Corporate Marketing, and she successfully led an IPO in June 2021 for the provider of cloud platforms to professional and financial services companies. Prior to that, she was Head of Strategic Marketing at the SaaS planning software company Anaplan, where she also led the company’s successful stock market debut. A graduate of Harvard College and Harvard Business School, Smith spent 10 years early in her career at the McKenna Group.