Going in-house: Dale Fisher from Superbet on evolving brand and agency relationships

From the World Cup to the cost of living crisis, Dale Fisher, Global Head of Paid Social & Display at Superbet, outlines the challenges performance marketers face going into the 'Golden Quarter'.

It’s hard to imagine a sector more competitive, fast paced and primed for performance marketing than the iGaming sector. In this video interview with PMW, Dale spoke about in-housing, skilling-up and the benefits of being a tech-first company…