Yahoo ramps up ad formats in Southeast Asia with immersive ‘Stories’

Uniting the popularity of social stories, browsing experience of native ads, and the scale of programmatic advertising, Yahoo Stories Ad aims to deliver full-screen brand narratives in premium environments.

Yahoo has announced its latest offering in Southeast Asia, Yahoo Stories Ad, a solution that enables a dynamic and interactive storytelling experience. 

A mobile-web-first solution, Yahoo Stories Ad brings one of social media’s most popular formats to premium environments on the open web, enabling advertisers to deliver a stronger storytelling experience on a larger scale and with greater reach.

As one of the fastest-growing formats to engage audiences, over one billion users daily are exposed to the Stories format across social media platforms.

Yahoo Stories Ad delivers rich, full-screen brand narratives in premium, trusted environments by bringing together the popularity of social stories, the seamless browsing experience of native ads, and the power of programmatic advertising.

Carol Tay, Senior Director Sales Southeast Asia, Yahoo, said: “Yahoo Stories Ad is a self-contained brand experience formatted for action. With the ability to customise functionality and provide an elegant and highly visual framework within premium environments, Yahoo’s latest native format will enable brands to not only focus on ad performance but also build brand image and awareness through experiences that consumers know, want and love.”

Delivered via native ads on mobile, Yahoo Stories Ad is now available in markets across Southeast Asia, including Singapore, Malaysia, and the Philippines.