Love Island, FIFA World Cup and I’m a Celebrity available on Snapchat in made-for-mobile content

Deal means that ITV advertisers can align with major sport and reality TV content via Snap’s non-skippable formats and a new ‘Best of British’ ad bundle.

Snapchat's premium content platform, Discover, allows users to watch, share and discuss the latest shows from the Love Island villa – including First Look, Daily Episodes, Weekly Round Up and Love Island Aftersun. 

In addition, football fans will be able to watch the build up and official highlights of the FIFA World Cup 2022 on Snapchat when it kicks off in November. 

Snapchat reaches more than 90% of 13-24 years-olds in the UK and partners with most major UK broadcasters.

Bhavit Chandrani, Director, Digital & Creative Partnerships at ITV said: “We’re really excited to be partnering with Snapchat – the Gen Z community on Snapchat is highly engaged and we’re keen to offer them the opportunity to view ITV content in different ways. This partnership is a great opportunity for us to continue to engage with this community and our audiences in a new environment.”

Snapchat will also partner with ITV to create custom Augmented Reality Lenses for selected shows. This will create a new, immersive viewing experience for Snapchatters.

Advertisers can align with this content via Snap’s non-skippable, ad format via 

Snapchat has created a new ‘Snap Select’ bundle called ‘Best of British’ that will offer advertisers access to shows from British publishers and broadcasters. 

Lucy Luke, Head of UK Partnerships at Snap said: “Our mission is to make Snapchat the fastest way for our community to be informed and entertained by a trusted group of diverse publishers and storytellers. We are thrilled to partner with ITV and continue to grow our slate of UK broadcasters on Discover. This partnership aligns with our strategy to provide Snapchatters with the best shows that are tailor-made for mobile.”